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Home My WebLink About1998 Ordinance No. 037.... ·' • • • ORDINANCE NO. ?J'l SERIES OF 1998 BY AUTHORITY COUNCIL BILL NO . 26 INTRODUCED BY COUNCIL MEMBER BRADSHAW AN ORDINANCE ACCEPTING A GRANT FROM THE UNITED STATES ECONOMIC DEVELOPMENT ADMINISTRATION TO THE CITY OF ENGLEWOOD , COLORADO. WHEREAS, the City of Englewood, Colorado applied to the Economic Development Administration for funding under the State and Urban Planning Assistance Program in April, 1998 and anticipates a Notice of Award in early June, 1998; and WHEREAS , the U.S. Economic Development Administration requires that the City provide matching funds to meet grant requirements; and WHEREAS , by approving the Grant application, the City agrees to pledge the $25 ,000 in matching funds to cover the City's obligation should the Grant be awarded; and WHEREAS, funding from the Economic Development Administration is derived to strengthen capacity of the applicant by providing financial assistance which is intended to build institutional capacity; and WHEREAS , the financial assistance of this Grant from the E.D .A. will strengthen the City's planning capacity and provide revitalization assistance; and WHEREAS , the Grants under this program are designed to assist cities undertaking significant new economic development planning, policy and implementation efforts ; and WHEREAS, the City is anticipating the award of a $60,000 grant from the U.S . Economic Development Administration which will be used to assist in economic development planning and implementation efforts focused on South Broadway, Hampden and other commercial corridors; NOW, THEREFORE , BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF ENGLEWOOD , COLORADO , AS FOLLOWS: Section 1. The Grant from the United States Economic Development Administration for $60 ,000 , a copy of the application is marked as Exhibit A and attached hereto, is hereby approved by Englewood City Council. Introduced, read in full, and passed on first reading on the 18th day of ~lay 1998 . -1 - 10 b ii Published as a Bill for an Ordinance on the 22nd day of May, 1998. Read by title and passed on final reading on the 1st day of June , 1998. Published by title as Ordinance No. JJ., Series of 1998, on the 5th day of June , 1998. I, Loucrishia A . Ellis, City Clerk of the City of Englewood, Colorado, hereby certify that the above and foregoing is a true COPIJ.JJ/ the Ordinance passed on final reading and published by title as Ordinance No . .z...t_, Series of 1998. -2- .... • • • .OJECT TITLE: State and Urban Planning Grant: Englewood Comprehensive Economic Development Planning, Market Analysis, and Commercial Corridor Revitalization Assistance. SUBMl'l"IED: February 25, 1998 (Revised Submittal: April 16, 1998) APPLICANT: City of Englewood STAFF CONTACTS: Art Scibelli, Business Community Coordinator S. Darren Hollingsworth, Business Analyst Neighborhood and Business Development Voice: (303) 762-2318 Voice: (303) 762-2599 FAX: (303) 762-2659 City of Englewood 3400 South Elati Street Englewood, Colorado 80110 CITY REPRESENTATIVE: Robert Simpson , Director Voice: (303) 762-2346 FAX: (303) 762-2659 Neighborhood and Business Development City of Englewood 3400 South Elati Street Englewood , Colorado 80111 ~Y STATEMENT: The goal of the City is to derive a Five-Year Comprehensive Economic • Development Strategy and an Economic Development Planning I Market Analysis for Englewood's major commercial and industrial corridors -South Broadway and South Santa Fe. This project also focuses on the market situation in Englewood by influencing economic growth through prudent design standards and appropriate market strategies. This process is to be an ongoing planning effort which will support the community's changing and diverse business climate. Implementation of both design and market elements of this project strengthens the City's ability to produce a favorable economic environment. • The ultimate goal of the City is to produce an economic situation with reduced unemployment , increased per capita incomes , and address the concerns of economically distressed areas in the community . This project focuses on a variety of interrelated elements which will have a significant impact on the Englewood economy. Specifically , the analysis of the market situation in Englewood and the related influence on economic growth through prudent design standards for South Broadway. Implementation of these elements is crucial in strengthening the City's ability to produce a favorable economic climate. Funding from EDA will provide the following assistance to the City of Englewood: 1) Five-Year Comprehensive Economic Development Strategy 2) Economic Development I Market Analys is : South Broadway commercial corridor and South Santa Fe industrial corridor 3) Commercial Corridor Revitalization Assistance 4) Project Synopsis to serve as a case study for municipalities faced with similar urban economic distress conditions. x H I B I T A Performance Measures and Success Indicators Performance measures and success indicators will be monitored throughout the entire project. The entire planning process will be outlined and documented as well as the challenges faced. Key factors that are addressed and implemented in the planning process will be identified. This outline and program documentation may be used by other municipalities facing similar conditions of urban distress. This project involves the preparation of the following deliverables : 1) five-year comprehensive economic development strategy 2) economic development planning I market analysis, and 3) landscaping plans and design guidelines. Performance measures and success indicators for this project are evidenced by the project maintaining consistency with community goals, needs, and the timely achievement of program goals and objectives as described herein. • • • .. • • • Economic Distress of the Area Englewood has under performed the overall Denver metropolitan area with regard to income, population growth, unemployment. A lack of redevelopment I development activity in Englewood, within the context of a strong regional real estate market, provides evidence of the need for financial assistance to strengthen the local economy. The current economic situation creates a drag on the City's tax base and negatively impacts the overall community by stifling per capita income, population growth, and the overall image of the community. COMPARISON OF KEY ECONO:MIC INDICATORS Emplovment Indicator Unemployment Per Capita Income Population Below Poverty Level Population Growth DenverPMSA 5.3% $16 ,538 9.7% 2.2% SOURCE : 1 -U.S. Bureau of Census, Census Data 1990 City of Englewood 5.0% $13,514 10 .9% 1.6% 2 -Denver Regional Council of Governments , annual average 1990 -1995 Economic Development Need for the Project Deteriorating economic conditions negatively impact property values and lead to a declining tax base and loss of retail sales tax receipts . While retail sales growth in metro Denver is positive, Englewood's corporate retail tax districts have experienced a negative growth in retail sales . The result of chronic economic conditions create a situation where development I redevelopment of the City's commercial areas are experiencing stagnant or negative growth. This project will identify Englewood's current role in the regional economy and create a strong environment for business prosperity. The ultimate objective of this project is to foster a stronger and more diverse business climate, improve local economic conditions, and provide a mechanism for coordinating and guiding the City 's business development function . Statement of how Project Strengthens Organizational Capability Funding under this grant will allow for the development of the City's planning capability by building capacity. Contractors will carry out the various technical aspects of this project and provide expertise in areas external from existing City staff This requires technical assistance and skill sets which differ from that of existing City staff Procurement of technically oriented contractual assistance will develop staff capacity and allow the City carry out this project. Furthermore, the five-year comprehensive economic development strategy will effectively chart a course of action for the City to follow and identify specific milestones toward successful implementation. The strategy will lay out specific community goals and objectives related to the strengthening of the business climate in Englewood. In broad terms , the strategy will examine the following factors impacting the community : Problems, Needs, Area Resources, Community Strengths, Community Weaknesses, and Community Opportunities . Implementation of this project will result in the following : • Promote an on-going strategic economic development planning process which builds institutional capacity. • • Enhance economic development planning capability via the economic planning analysis • of the South Broadway corridor. • Result in the formulation and implementation of a business development program that defines program goals , such as enhanced capital investment, business expansion, new job creation, job retention and results in a specific development program to accomplish said objectives . • Implementable and realistic commercial corridor revitalization strategies for job retention and job creation are the desired outcomes of this project. • • • • Scope of Work I Methodology The funding for this project will support an economic development planning process which will focus on four primary areas. They are as follows: 1. Economic Development Planning I Market Analysis: A) South Broadway commercial corridor B) South Santa Fe industrial corridor. • South Broadway commercial corridor. This analysis will focus on Englewood's central commercial district -South Broadway. Inventory and identify existing commercial uses along the corridor. Review sustainable and expandable retail, service, and office uses . Identify specific opportunities for new and existing businesses along the corridor. • South Santa Fe industrial corridor. This analysis will focus on Englewood's central manufacturing and light industrial district -South Santa Fe. Review existing industrial and manufacturing business uses along the corridor. Inventory and identify industries in operation along the corridor and explore opportunities for new and existing businesses along the corridor. 2. Commercial Corridor Revitalization Assistance This effort will have a design focus . Design professionals will assist staff in developing design guidelines for corridor revitalization. Guidelines and architectural design standards will be developed to address the following areas : • Commercial buildings • Facade improvements • Commercial signage • Streetscape improvements ; i.e . sidewalk, lighting, bulb outs, parking, benches • Landscaping • Entry port at both ends of South Broadway The design process is focused on revitalization of the South Broadway business corridor. South Broadway merchant meetings are held monthly to involve the Englewood business community . 3 . Preparation of a Five-Year Strategic Comprehensive Economic Development Plan The plan will focus on all sectors of the local economy : manufacturing, retail and service. It will provide strategies to address programs of improvement in the following areas : • Downtown Development • Commercial Corridor Market Analysis -South Broadway • Business Retention • Business Expansion • Business Attraction • Redevelopment of Blighted Commercial Areas • Expanded Housing Opportunities • Enhanced Community Leadership • Workforce Training • School-to-Career Opportunities • Economic Development Catalysts and Incentives • Financial Resources Available to the Business Community The following methodology will be used to develop the comprehensive economic development strategy for the City : • Conduct community interviews of area businesses to seek a consensus vision for the City . Input will be derived from community focus groups , staff and elected official interviews , and input from the business community . • Review existing economic development plans in the region to identify the impact on the Englewood business community and the City's ability to achieve its vision . • Identify Englewood's niche in the matrix of local municipalities and profile industries and businesses located in the community . Determine the appropriate positioning of • Englewood in the Denver metropolitan business environment. • • Identify Englewood's competitive advantages as it relates to other neighboring communities. Determine the relative advantages in various factors including : skill availability, personnel resources, training resources, concentration of suppliers and/or customers, real estate opportunities, and examine the impact of the existing I proposed transportation infrastructure. • Analyze regional business trends and look for growth industries and related opportunities for Englewood prospects . • Outline community marketing and business recruitment and/or retention efforts 4. Project Documentation and Outline The entire planning process will be outlined and documented as well as the challenges faced. Key factors that were addressed and implemented in the planning process will be identified . This outline and program documentation may be used by other municipalities facing similar conditions of urban distress . • .. • • • Commercial Corridor Redevelopment -South Broadway Implementation of the strategy involves planning initiatives which examine the redevelopment of Englewood's commercial corridor -South Broadway. Presently, South Broadway is comprised of four distinct districts, each having a unique business environment. Commercial corridor planning activities include addressing the proximity, variety, condition, and market mix of commercial businesses along South Broadway. The districts can be generalized as shown below: I. The Gateway District (Yale to Eastman) 2. EDDA District (Eastman to U .S. 285) 3 . The Midway District (U.S . 285 to Chenango) 4 . The Motorway District (Chenango to the Littleton Border) The project involves the development of architectural guidelines that reflect the uniqueness of each district along the South Broadway corridor. In addition, gateway markers for the North Englewood and South Englewood borders shall be designed. The idea is to chart a course for future development and revitalization along this commercial corridor. Contained within the four identifiable commercial districts are the following concepts: • Improve building and property appearances and increase building and property maintenance . • Unify and beautify the corridor and create unique using urban design practices . • Improve real and perceived safety concerns for South Broadway businesses and patrons. • Develop pedestrian amenities and reduce vehicle I pedestrian conflicts • Improve pedestrian connections to South Broadway from nearby employment and retail centers. • Assist businesses in creating associations or self improvement districts for marketing, maintenance , appearance, and safety . • Review parking requirements and opportunities for providing additional , convenient parking. • Enhance the identity, image, and perception of the South Broadway corridor. Statement of how private sector (citizens) and local leadership are involved. As part of the City's public participation and outreach efforts, City Council hosted a town meeting to discuss issues concerning the residents. The meeting focused around the following three major topics: Economic Development, Residential Development, and Traffic Issues . The citizens and City Council focused on the following ideas : • Revitalize the commercial corridors I South Broadway and create opportunities for diverse businesses to prosper. • Business retention efforts and maintenance assistance to existing Englewood businesses is vitally important. • Continue outreach efforts to the manufacturing and industrial community . • Create a greater awareness of benefits through various programs available to Englewood businesses including : Arapahoe County Enterprise Zone, Englewood Commercial Reinvestment Catalyst Program, and other state/local/federal business development programs . • Continue the development and promotion of the Buy Englewood Program. The following Goals are established by the Englewood City Council: • Develop a comprehensive economic development program to build and enhance alternate revenues and enhance community resources. • Industrial Corridor -South Santa Fe Market Analysis • Commercial Corridor -South Broadway Revitalization • Pursue a development plan that meets the community's standards. • Maintain Englewood as a full service community . • Support business vitality and variety . • Attract neighborhood serving businesses and encourage a balance of commercial uses . • Upgrade transitional uses and renovate or replace deteriorated structured. • • • • • • Civil Rights The City seeks input and communicates with all citizens of Englewood on an equal basis . Public participation of all citizens and business representatives is encouraged. Community outreach and public participation continues be an ongoing area of focus for the City of Englewood. This is evidenced in the public participatio n or community outreach efforts which the City maintains for projects affecting its citizens and businesses. The following groups meet regularly to discuss issues related to economic development I neighborhood impacts along the South Broadway corridor: • South Broadway Merchants Group -Comprised of businesses along the South Broadway corridor. • North Englewood Organization of Neighbors (NEON) -Comprised of residents loc::ited along the South Broadway corridor. The City of Englewood, Colorado , has not received a negative determination from a civil rights compliance review , complaint , lawsuit or other allegations of discrimination on the basis of race , color, national origin, sex, disability or age . Discrimination for or against any person in recruitment, examination, hiring , classification, training, promotion, on-going assignment of duties, granting of rights and benefits, or any other personal action because of political or religious opinions, race, creed , color, sex, national origin or ancestry, age, political or religious affiliation, organizational membership , physical or mental impairment where accommodation can reasonably be made or other nonmerit factors except for bona fide occupational reasons is prohibited . Any claim for alleged discrimination for any prohibited reason shall be filed with the Administrative Services Director and may be determined only by the City Manager or his designee . (Ordinance #14, Series 1983 ; amended Ordinance #63 , Series 1990 .) Planning Grant Staffing Proposal This project will be carried out by existing C ity staff and outside contractors which will meet the technical obligations for t his project. Funding under this grant will allow for the development of the City 's planning capability by building capacity. The proposed contractors will carry out the various t echnical aspects of this project and provide expertise in areas external from existing City staff. The following is a description of the proposed staffing plan: Contractual function to meet scope of grant : Technical Element Grant F unction Estimated Grant Budi;?;et Five-Year Comprehensive Identify specific community Economic Development goals and objectives which Strategy strengthen the Englewood business climat e. Economic Dev elopment E .D. planning I market Planning I Market Analysis analy sis for t he South Broadw ay commercial corridor and South Santa Fe industrial corridor. Commercial Corridor Design architectural Revitalization Assistance guidelines for South Broadw ay corridor redev elopment. Total Estimated $47,000 Contractual Budget Existing C ity staff to meet the scope of the grant : Name Title Grant Function Percent of Grant Time on Budget Project Art Scibelli Business Project manager. 33% 20000 Community Coordinator Brad Denning Planning E lement implementation. 30% 7000 Assistant Darren Business Element imp lementat ion 30% 7000 Hollirnzsworth Assistant and grant administration. Gertrude Welty Administrativ e A dministrat ive support 6% 2000 Assistant II Nancy Fenton Administrative Administrative support 6% 2000 Aide TOTAL $38 ,000 • • • • Exhibit A-1.1 Explanation for proposed use of amounts budgeted for contractual . • • Explanation for proposed use of amounts budgeted for contractual. The contractual element of the project involves the procurement of individuals with technical expertise in a variety of areas. This project requires technical assistance and skill sets which di.ff er from that of existing City staff. Procurement of technically oriented contractual .assistance will develop staff capacity and allow the City carry out the proposal as set forth herein. The following is a description of the technical elements which will require contractual assistance to carry out this aspect of this grant: • Contractual assistance may be required to derive vario u s elements of the five-year comprehensive economic development strategy. • Market analysis and targeted business study for the South Broadway commercial corridor and South Santa Fe industrial corridor. • Design architectural guidelines and landscaping plans for South Broadway corridor redevelopment . Note: The proposal for contractual procurement is subject to change; the applicant may choose to hire additional or different individuals to meet the specific objectives of the project. The contractual amount for technical assistance is to be detennined . Contractual amounts will reflect market rates and program budget . The contractors procured to meet the obligations of this grant will be requisitioned based on the City 's employment I • procurement procedures; the city does not discriminate on the basis of sex, race, or • ethnicity (Ordinance #14 , Series 1983 ; amended Ordinance #63 , Series 1990.) • . ' .. • • • COUNCIL COMMUNICATION Date Agenda Item Subject U.S. Economic Development Administration : State and Urban Planning May 18, 1998 10 a ii Grant Acceptance Initiated By Staff Source Neighborhood and Business Development S. Darren Hollingsworth, Business Analyst COUNCIL GOAL AND PREVIOUS COUNCIL ACTION Economic Development: Initiate retail I industrial revitalization and growth strategies. Economic Development: Create a Five-Year Comprehensive Economic Development Strategy. Create City Hall I Community Dialogue Opportunities: Strengthen and continue building trust between City government and the business community. RECOMMENDED ACTION Staff recommends that City Council approve the attached Bill for Ordinance accepting $60,000 from the U.S. Economic Development Administration (EDA). Although , the City has not received a formal Grant Agreement from the funding agency, staff is anticipating the notice of award from the EDA on or about June 1, 1998. The EDA requires a 15 day turn around on the acceptance of funding . Staff is initiating the Ordinance process to expedite the acceptance of federal funding. Federal funds will be used to assist in economic development planning and implementation efforts focused on South Broadway, Hampden and other commercial corridors. Funding from the EDA will provide the following assistance for the City: 1. Five-Year Comprehensive Economic Development Strategy 2. Economic Development I Market Analysis : South Broadway commercial corridor and South Santa Fe industrial corridor. 3. Commercial Corridor Revitalization Assistance 4. Project Synopsis to serve as a case study for municipalities faced with similar urban economic distress conditions. BACKGROUND, ANALYSIS, AND ALTERNATIVES IDENTIFIED On February 25 , 1998, staff applied to the Economic Development Administration for fund ing under the State and Urban Planning Assistance Program. Grants under this program are designed to assist cities undertake significant new economic development planning, policy , and implementation efforts. The EDA showed a strong interest in the initial application and requested a formal application from the City . Staff provided the attached application for funding on April 16 , 1998 and is anticipating a Notice of Award in early June, 1998. FINANCIAL IMPACT The U.S. Economic Development Administrat ion requires that the City provide matching funds to meet grant requirements. The application documentation pledges $25 ,000 in matching funds to cover this ob ligation . This is derived from existing funds appropriated to Neighborhood and Business Development. The grant proposal will be carried out by existing staff and outside contractors which will meet the technical obligations for this project. Funding from the Economic Development Administration is derived to strengthen capacity of the applicant by providing financial assistance which is intended to build institutional capacity. Financial assistance from the EDA will strengthen the City 's planning capacity and provide revitalization assistance. LIST OF ATTACHMENTS Proposed Bill for Ordinance Grant Application .. ~ ' • • •