HomeMy WebLinkAbout2004 Resolution No. 057•
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RESOL UTION 0 . :i/-
SER IE OF 2004
A RE SO LUTION ADOPTI NG TH E SOU TH BROADIV A Y PLA N AS A S,RATEGI C PLA N
IMP LEMEN TI NG TI-IE ENGLEWOOD CO MPR EHEN SIVE PLA N.
WHER EAS. The City Cou ncil or the Cit y or Englew ood, Co lorado has es tab li shed goals rcr
en hancin g bu sin cs!. nnd cco no11 1i c climate within Englewoo d; and
WHEREAS , sa les taxes are th e single mos t import ant so urce o f reve nue s for th e General Fund
that pa y fo r esse nti al and emergen cy se rvi ces in Engl ewood ; und
WHEREAS , th e Sou th Broadwn y Plan arti culat es th e goa l of impl cment i::g a strategi c ··'nn frir
rev itali zin g th e co rrid or, supporting r~dcvclopment o f undc r•uscd properties, supporting 11 , .. pie
modes of tr ansport ati on, increasi ng diversificati on of City tax ba!,C, impro ving th e variety of
11 Jusing types and opp ortuniti es for wo rkforce hou sing and preparing five and ten ~ear public and
pri v:itc in vestme nt stra teg ies for the co rrid or; nnd
WHEREAS, the Englewood City Co uncil provided oppo rtunities for citi zen s, property owne rs
and businesses to re ad and comment on the South Broadway Pl an; and
WHERE AS, the Englewood Pl anning and Zoning Commission r~commended approva l of the
South Broadway Plan at it s meetin g or Ma y I 8, 2004 ; and
WHEREAS, thi s South Broadway Plan is a strategic plan which will further deve lop the
overa ll Eng lewoo d Com prehen sive Plan ;
NOW, THEREFORE, BE IT RESOLVED BY TI-IE CITY COUNC IL OF TI-I E CITY OF
ENGLEWOOD, COLORA DO . THAT:
Section I . The Cit y Co un ci l or the ' ity or Englewood , Co lorad o hereby adopts the South
Broadwa y Pl;m , attac hed here to as Exhibit A, as a strate gic plan to funhcr clnrify the Englewood
Co mprehen sive Pl3n .
ADO PTED AN D APPR OVED THIS 21ST day of June , 200 .
I, Loucri shia A. L'll is, City Cle rk fo r the City or Engle,
abov e is a true copy of Resolution No .~. Series
South Broadway Plan
June 21, 2004
A Strategic Plan for the Broadway Corridor Supporting
Englewood's 2003 Comprehensive Plan , Roadmap Englewood
Community Development Department
City of Englewood, Colorado
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History
Broadway has been changi ng ever sin ce it was surveyed and carved in 1li e so d by a ho rse draw n buBgy. The dirt
pat h was leve led by a log in 1864, jusl six yea rs after go ld was discovered in Utile Ory Cree k abo ve th e So uth
Pl atte Rive r. The new Broadway road linked sparse ly popul ated se 11l emen1 s an d orcha rds along Li ttl e Ory Creek 10
th e more popu lo us Den ve r a l Cherry Creek . Befo re th e turn of th e 20 th ce ntu ry, Broadway became th e roa d to
rec rea tion for Denver residents and Fo rt Loga n so ldie rs. Leis ure pur suits incl uded pi cnics, danci ng. and bee r
garde ns. Ro ad houses and sa loons were sa id to have flou rished wilh gam blin g, shell ga mes and drin ki ng.
Around l he turn of the 20" cen tu ry, lhe Jrea so uth of Denve r bega n lo allract residents looking for affordabl e land
(or ho mes and hea lthy pl aces to raise a fa mily. It's repo rt ed th at the maj or cause for form ing lhe City of Englewood
wa s a cam pai gn lo cl ean up the rowdy behav io r along Bro adway in o rd er 10 make Eng ~w ood suitabl e (or rai sing a
fa mily. Englewood incorporated in 1903 , el ec ting a mayo r wi th an agend a to d ea n up th e disreputab le
es tablishm ent s, in cl uding sa loo ns and brothels . Th e City of Englewood wa s fo un de d on the desire to protect the
heal th , safety and welfare of th e co mmunity.
Thr ee years aft er becoming a City, Englewood investe d in Bro adway improve ments by bu ilding sidewa lks and
installi ng stre etlights in downtown. Railroad tracks in Bro adway se rved hor se drawn trolleys from th e late 1800s
un ti l 19 16 when th e ro ute was elec trified . Th e inves tment in publ ic work s projecls co ntinu ed w it h p avi ng
Bro adway in 1926 . By th e 1920!., Bf:>adway be ca me an employment cen ter wi th Na tion al Film and later Al exa nd er
Indu str ies employing over 700 peo pl e fil ming co mm erci als and buildin g airpl anes. Th e Englewoo d City Band is sai d
10 have pl ayed Saturday nig h! co ncer ts in the bandst and on So ut h Bro adway in th e 192 0s. By 1937, th e 33 00 and
340 0 blocks of Broad w ay we re clai med to be the tw o busies t comm ercia l blocks in th e U .S.
In 1940 , 1he Ci ty of En gl ewo od ado pt ed its fi rst Zoning Ord',1a nce regul aling !he "loca tion, app ea rance, size,
cha rac ter and use of bu ildin gs " to pro tec t the ge neral welfar e of the co mmuni ty . Th e Englewood population gr ew
to 9,609 by th e 1940 U .S. Censu s. The 194 0 s brough t ca rs to Bro adw,,y, no t only as pr o du cts for sal e and services,
but also as th e i11crea singl y po pu la r mode of perso nal transportal ion . Th e gro w th in auto o wne rship led 10 a
growth in auto trave l for busin ess and vaca tio ns . A bo om in cour ty,,rd mo rels alo ng Broa dw ay w as one respon se lo
lh e auto trave l tr end .
Engl e,·ood grew rapidl y in th e 19 50s. In 19 50 , lhe Engl ewood popul atio n was 16,869 residen ts whi ch almo st
do ubled lo 33,39 8 re sid ents by 1960. Th e '50 s d ecade was !he most ro bu st popul atio n grow th perio d in
Englewoo d hi story. During th e 1950s, Ci ty Hall moved from Br oa dway and elec tr ic troll eys we re discontinued in
favor of diese l bu ses. Retailing grew substan tia ll y on Br oa dway so uth of Bell eview in th e late ·s os w ith the
cons uuclion of Brookridge Sh oppi ng Cen ter and Ge m, Engl ewood's firs t bi g box retail sto re. Th e co mmu nny
celeb rated fifty yea rs as a Ci ty in 195 3 by pain ting Broa dway gold for the City's golden anniver sary .
Mo st deve lo pable land in Englewood was built on by 1960. Th e era of re-deve lo pm en t had beg un. In 196 4
Englewoo d vo ters deci ded lo se ll ci ty park land fo r developmen t into the Ci nderell a City Shop pin g Mall. The
op ening o f th e mall began a transitio n period for Bro adway whic h had be en the ce nter of comm erce in Englewood
fo r a hun dred yea rs. Aft er more than 30 yea rs on Bro adway , !he JC Penney de part men t store relocated to
Cind erell a City. Refl ec tin g th e dominance of th e aut o on Broa dway, inc reasi ngly co mm on we re drive-up and drive-
1hr u busin esses es pecia lly fast foo d.
By lh e 1980s, Engl ew ood recognize d 1ha 1 f-dway 's st renglh and vital ity dS a shop pi ng dis1rict was eroding. The
co m,r Jnity fi nanced draina ge improve men l s 10 co ntro l furth er flood in g by Li ttl e Ory Creek o ( Engl ewood's hi s tori(
down co w n. In th e 1990s Engl ewood added par ki ng, medi ans Jnd landscapi ng improve m en ts to Bro adway and
upgrad ed st ree t light ing.
Broadway has cha nged re markab ly sin ce the 1860s. Public invest men ts in sidewa lks, str eetlights, pav ing and flood
conlrol improve Broa dway as a place to do business while pro tec tin g th e hea lth, safe ty and wel fa re of th e
community. O ne hundred ye ar s .1go , publi c sen timen t abo ul ga mbli ng, drinking an d rowdy be havi or led 10
inco rporatio n as a City wi th re gul atio ns and en forcem ent. Six ty -fo ur yea rs ago, Eng lewood adopted regul ation s fo r
buil dings and lan d uses to protect lh e ge neral we lfare of the co mmu nity . Broadway is our '"Ma in Str ee t," our se nse
of pl ace, and a physica l remin de r o f pa st and futur e prospe rity. The So ut h Bro adwa y Pl an is a visio n fo r improvin g
Br oadway as ,in interes li ng. aclive and commercia ll y successful co rri dor fo r th e 2111 Ce ntury.
South Broadway Plan 2004 5/1 B/2004
Goals are the "vision " of Ih e En glewood Comprehensive Plan , Roadmap Eng lewood. Objectives focus on
particular aspects of a Goal. The Soulh Broadway Plan {S BP ) incorporates many Roadma p goa ls and objectives and •
includes the following project specific objectives:
A. R~vi tallze the corridor
B. Support redeve lopment of under-used properties
C. Support multiple modes of transportati on
D. Increase diversification of City f;ix base
E. Improve 1t,e va riety of hous ing types and opportunities for workfo rce housi ng
F. Pr epare five and ten year poblic and priva te inves tm ent stra tegy fo r the co rridor
The Englewood Comprehensive Pl an identifies a three part st rate gy, lhe three Rs, for the growth and development
of Engl ew ood: Revi talizin g. Redeveloping and Reinventing. No si ngfe action o r project will revitalize the So uth
Broadway Corridor. Rather, revitalizarion depends on a long-term se ries of ac tions and projects that take advantage
of m ark et opportunities, improved technologies and processes and strategic public investments lhat w ill reward
Englewood with enh anced quality of life and priva le inves tm ent. Successfu lly implementing lh e So uth Broadway
Pl an depends on iden tifying the unique opportunities of lhe corri dor and lhe commercial districts and providing
appropriate public su pport (or actions th at help Englewood mee t ils goals and objectives. It is th e Broadway Plan 's
vision that the co rr idor will be a place th at the Englewood com munity views as their Main St reet. It should be a
p lace th at is sma ller-scale, wa lkable, includin g interesting and a diverse se t of businesses , a place to live close to or
above yo ur business and cl ose to tr ansit and a pl ,1ce tha l is a focu s of crea tivity. The Plan ~hould be implemen ted
in a man ner !hat builds community goodwill; enh ances quali ty-of-life; provides opportu ni ti es fo r public
participatio n ; all ows a greater public role in th e revitalization effo rt; send s th e message of success; and, crea tes an
increasingly attr ac tive environment fo r priva te inves tm ent and development.
A. Revitalize the corridor
issue ldenrificaOon
Revitaliz ation is an appropriate strategy fo r Broadway areas where 2ss ets such as roads, sidewalks, buildin gs, an d
park ing are in good repair and not functionally obsolete. Ph ysica l improvements, such as, bu ildi ngs, landsca ping, •
park ing lo ts , si dewalks and roads, all have a usefu l life and wi th regular mai ntenance and periodic updates the
useful life of th ese improvements may be extended. Many Br adway properties gel regular maintenance an d repair
and many buildings are periodically updated. Englewood leverages a handfu l of building fa1;'ade upgrades eac h
year lo demons tra1 e Ihe va lu e of this kind of investment.
Some Broadway p hys ical improvements b~came obsolete wiIh changes in reg ulations, technology and marke t
deman d, for example: requirements for handicap ac cessibility, increased electrical sys tem demands, and increased
parking demand adver sely affec t many older prope r ues. Simi larly, the demand for handicap ra mps in sidewalks ,
enhanced medians, upgraded st r ee t ligh ting and public parking may requir e substantial ca pital in ves tm ent in public
improvements. While deferred maintenance and obsolete facilities are signs 10 shopp~rs, busin ess owners and
investors Iha I an area m ay be declining, th e opposi te is also tru e. Sho ppers, Uus iness owners and inves tors
perceive investments in buildi n gs and infras tructure positively an d mJke choices acco rdin gly about w here rh ey
shop, loca te thei r business and in vest heir money. Roadmap Englewood ad\ :;es us to "re co gnize the importance
of infrast ru cture 10 ensure th e eco no mic viabili ty of Englewood's business comm,mity.H Research fo r the South
Br oadway Plan includ ed eval uating Broadway improvements as the basis fo r n• ,king recommendations for fu tur e
investment .
StraIesies for revi talizi ng the corridor
1. Use SBP eva lu ation of improvements lo iden tify strategic p ublic improvernen Is and to initia te discussions wi1h
p roperty owners, bu!inesses and o the r taxpJyers ab out public and pri va Ie Broadway assets, and identify actions (or
adc re ssing deierred main tena n ce, replacem ent or upgrades as ap propriate. Discussions may include financing
m ech,1 nism s for ongoing maintenance, repair and investmen t such as Busin ess Improvement Districts (B IDs) and
lhe City's capital improve m ents budget.
1.1 Iden ti fy resources fo r infras truct ur e m,1intenance, repair and replacemen t projects. Work within
the City and with other public agencies to iCentify program eligibili ty and lo sched ule work.
1.2 Establish Br oadway development st,1ndards. Define Ih e role of the str ee l by district based on 1he •
vision and des ir ed charac.ter for lhe dis tr ict.
1.3 Develop poli cies for linki n g pa rking lots to businesses and fo r improving access to Broadway. Joint
access agr ee ments, minimum fr on tage requiremen Is and driveway wid th ,i nd spacing standards will help
to improve vehi cle and pedesln .. n safety .
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South Broadway Plan 2004 5/18/2004 3
t.4 Revi ew 1h e 2002 Transportation S1udy recommenda tions for Bro ad w ay and if necessary update
th e study wi th recommendati o ns that are consislent wllh th e SBP, dist ric t charac ter .ind best practi ce .
1.5 Eva luate accessi bility and business imp ac ts of introd uci ng transportation cha ng es such as Bus
Rapld Tran si t (BRT ). shuttle and o th er public tr ansportation progr ams .
1.6 Enforce existing zoning regulations.
1.7 Provide techni cal assis tance with t.1es;g ns for building, parking and landscaping improvements.
1.8 Provide technical assista nce w ith fin,mcing for property improvements.
1.9 Develop a parking strategy for the South Broadway corridor
2. Encourage exis ting bus iness reten tion and ex p an sion consistent wi th Broadway goals.
2.1 Facilitale improving the commercial building stoc.lc.
2.2 In crease 1he va lu e and appear ance of th e Broadway corridor through public and private
inves lment.
2.3 Pro vide technical assis tanc e for marketing and busin ess promotion
2.4 Enhance historic preserva ti on, arls and en1er1ainment as economic c atalysts .
B. Support redevelopment of underused properties
issue Identification
Busines s and re-development opportunities ex ist on Broadway often in the form of underused properties. Retailing
is dispersed; many uses do not contribure ro the commercial success ; traffic levels and stre et configurations inhibit
two-sided retailing; buildings, lot size and their configuration do not fit current deve lopment pr actice.
S1ra1eaie s and Ac ti o ns 10 reposition underu sed orooerties for redeve lopm ent·
1. Actively engage in a1trac 1in g new businesses lo the city.
1.1 Focus business allractio n activities on ca tego ri es of business where th ere is substan ti al "leakage"
of sa les from the Ci ty of Englewood. Th at is, bring the bu sine ss es to Broadway that residenl'i currenlly
leave town to patronize .
1.2 Attract "anchor type retailers. O rh er retailers will seek to co-loca te wilh strong anchors.
1.3 Seek funding for ca pital improvem ent project budgets.
1.4 Su pport policies for participating in public improvements which generate or assist new
commercial and mixed use development.
2. Improve re tail syne rgy
2.1 Seek a fair , rea sonable and balan ce d mix of businesses that complement each other.
2.2 En cour age concentrating retailing in activity centers.
2.3 Seek business suppo rt for crea ting Bu sin ess Improvement Distri cts ro promote, m aintain and
strengthen th e Broadway Distric ts .
2.4 M onitor and enforce existing zoning re gu lations.
C. Support multiple modes of transportation
Is sue ldentificalion
Support multiple modes of tran spo rtation on Bro adway to enh ance th e qualily of life for people living and working
along or near Bro adway. Improvi ng pedestrian, bicycle, shuu le and commuter bus conn ec tions along Broadway
and between other activity centers may be rewarded with increased shopping, entertainment, and service us e
along the corridor and decreased tr affic congestion.
StrJt egi es supporting multiole mode,; of lrJn soortation·
1. Suppor t pedestrian-fri en dly developmen ts with mixed l.md use of sufficient sc ale to support neighborhoods and
businesses . Reduce veh icle miles trave led (VMT) thus re duci ng congestion, and indirectly improving ai r and water
quality. Crea te areas on Broadway w here peo ple could choose to live without owning a personal vehicle based on
excellent access to public tran sit, employment, sho pping and recreation . Re cognize and enhance the relat ion ships
between land us e and th e transportation sys tem.
1.1 Encourage and support mixed use projects wilh residential , office and retailing compo nents.
1.2 Enhance pedestrian and bicycle ameni tie s an d links to light rail stat ions , bus stops, shopping and
employ ment centers.
1.3 En hance th e acces si b ility of the tran spo rtation i ys lem
I A Sup port and develop a ba lanced, multi-modal tran sportation sys tem 1har includ es rapid tran sit,
regional bu s se rvice. bike and pedest rian facil ities, an d impro¥cmen ts to the exis ting roadway sys tem .
1.5 Prov ide sa fe and direc t crosswa lk movement s along Broadway.
South Broadway Pl an 2001 5/18/2004
1.6 Preserve ex is ting mid-block paseos (pass-thr us ) to access parking.
2. Eva lu ate alternative forms of public transportation such as Bus Rapid Transit (BRT) and ci rc ulator buse s as
potential so lution s for '"tami ng the traffic" on Broadw ay . Retail facing retail is sy nergistic when Broadway is
per ceive d as safe lo ... russ.
2.1 Anal yze th e BRT and ci rcul ato r bus opportunil ies servi ng Broadwa y.
2.2 Seek federal and region al grants 10 con s1ruc1 facilities such as "q ueue jumpi ng " and "signal
priority" features on Broadway.
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2.J Support th e purchase of specia liz ed vehicles that support "at grade" ac ces s. Th e vehicle s ge nerall y
support rap id entry and exihng while •lso enh anci ng access for elderly and disabled riders .
2.4 Support tr ansit stop locations and developmenl consis ten l with princi ples of optimum tr ansit
support.
2.5 Support desi gn standard s and deve lopmen t th at help to balance the ro le of veh icle s, pedestria ns
and other modes of tran sporlation
D. Increase diversification of City tax base
issue ldeotificarion
Increasing the va riety of goods, businesses and services available on Broadway m akes Broadway more interesting
and su stai nable. Encouraging development of residential un its with street lev P1 m ercial uses provides activi ty,
increased sa fety and customers for more hours ln a day. While the mix of g 1 <e rv ices provided on
Broadway is determined by the mark et, it is also constrained by City codes ·milled land uses.
Retainin g an d st r engthening Broadway bu si ness es while presenting the m ar >r tunities fo r an expandeo
variety of goods, businesse s and services w ould help balance lhe corridor, b~ erest, enco uraging
activity, enhancing quality of life and diversifying the tax base . Historically, the Ci.1 ..:urtailed so m e uses,
including: pawn, tattoo and day labor to limit potential adverse impacts associa ted w nh those uses.
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Broadway is Englewood's main commercial stree t. It is important to recogn ize th e importa nce of the rel ationship
between retail spending and sales tax revenues supporting public servi ces and facilities. Th e issue is how to b es t
balance an econo mically viable business climate by attracting and maintaining a diverse base of bus inesses and •
land us es .
Many SBP recommen dations are in1t:11c.~d to increa se activity alo ng Bro adway. Expandi ng entertainment, retail,
service and re sidentia l us e of Broadway provides both a diverse and su stainable co mbination of uses. People are
draw n to areas with oth er people. The proposed enhance d pedes tr ian amenities encourage p eople to linger in th e
pu blic'sp aces as well as shop.
Th e Sou th Broadway Plan supports new mixed co mmercial and residential uses as a ke y strategy fo r revi talizing
Broadway. Investmen ts in buildings subsequently ge nerate property tax reven ues 1hat strength en the school dls1rict
and the county's ability to serv e Englewood. The Plan envisions a Broadw ay where housi ng is close to
tra nsportation, jobs, sho pping, services and recr ea tion .
Strategies and Actions suooorting lax ba se di ver sifi catio n·
1. Co ndu ct a wide range of business a11r.1c ti on an d retention activitie s.
1.1 Attrac t busin ess in ca tegories where th ere is subs tantial "le.1kage " of sales from the Ci ty of
Englewood .
1.2 Allrnct "ancho r-type " retail ers for activity cen ters.
1.3 A ttracl and retain re rai lers th at co -locale wilh ancho rs and add to lhe va riety and interes t of lhe
commercial area.
1.4 Encourage developmenl of new buildings that suit current market demands .
1.5 Fos ter re lat ionships wi th businesses, developers and investors to share in fo rmation about
Broadwc,y oppo rtunities .
1.6 Promote economic ro w th in Engl ewood by buildir.g on Bro adway ch.1racter, community image,
ide nt ity, and quality of life .
1.7 Support cultural ans exhibits and performances in En glewood fo r econom ic development and
qua li ty of life . •
1.8 Attr.1c1 and retain a balanced mix of busin ess es, residences and services th at compl ement each
other.
1.9 Cr ea te regulatory tools on Broadway to su pport businesses th at complement o th er businesses,
integrate with the adjacen t nei ghborhood, add 10 ihe diversity o f Broadway businesses, or generate tax
re ve nu es.
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sciurh Broadway Plan 2004 5/18/2004 5
1.10 Enhan ce Broadw ay identity by adopti ng and im pl e,nenting urban development standard s.
1.11 lnves1ig a1e 1h e us e of a Business Improvement District (BIO) lo m ai ntain and promote the districts
and the co rridor .
E. Improve the variety of housing types and opportunities for workforce housing
issue ld enrihcation
The 20 03 Bro adway survey fo und eight single fa mil y reside nces, several work/live residences, motel units that are
rented weekly or monthly, and apartm ents/condominiums over com mer cia l on Broadway . Broadway zoning
permits 1his traditional and r merging trend for residences mixed with retail. More housing along Broadway
would strengthen the stre et by ex tending the business day, providing evening cus lomer s to re tail, service and
enlerlainment businesses an d improving slreet safety.
Broadway is one important opportunity fo r increasing the variety of housing types available in Englewood.
Roadmap Englewood identified several Englewood housing issues that may be addressed on Broadway, including:
promoting a balanced mix of housing opportunities serving the needs of all cu, ~n t and future Englewood citizens;
providing for affordable housing for low-and moderate-income groups including workforce housing. accessory
living unils, and efficiency units; encourage housing inve ;tm en 1s th~t improve 1he housing mix. including both
smaller and larger ur o;izes, and a wider range of housing types such as duplexes, 1own homes, and condominium
units. Creating and maintaining workforce housing meeting the needs of local employers and employees supports
a regional jobs/housing balance and re su lts in reduced vehlcle miles traveled, tr affic co ngestion, co mmuting limes
and improved ai r quality. The Comprehensive Plan encourages providing workforce housing {currently defined as
rhose with fullfime employment paying between S 10 and 520 per hou r) to hel p arrracr, and re rain a quality
workforce. The City's em'ployment base is projected to grow at an avera ge annual rate of 1.7% ov er the next 5
ye ars, resulling in ap proximately 2,900 new jobs. Th e services sector is agai n expected to lead growth. Since many
of the se rvice sector jobs will pay low lo moderate wages, an d si nce low lo moderate wage earners seek housing
close fa employment, Englewood may attract many of these workers as residents .
Workforce housing is particularly im portant to a vital economy since most organiza tions employ some low and
moderate salaried workers who choose to work close to home. Broadway ls also p ar ticularl y well suited for
residents lhal depend on RTD's 24 hour public transportation services on Broadway.
Stratesies and Actions for ,1.etting residen ces on Broadway·
1. Promote Bro adway ? " a location for re sidential and mixed use development
I. 1 Educate development community about lhe existi ng land use enti tl emen ts .
1.2 Provide information to developers about the fo reca sted demand for housing in Engl ewood.
1.3 Encourage commerci al projects to include a residen1ial component to create 1he supply of
residential products.
1 .4 Foster support in the business community for residential uses on Broadway.
1.5 Enhance Bro adway's physical quality and se nse of place with design and deve lopment stand ards,
public art, innovative signage program, building fat;a de programs, Jnd public streelscape improvements.
F. Prapart a long-term public and private insestment strategy for the corridor
Issue Identification
Investors, devek ; ers and lenders seek out commercial areas with market oµportunity and prospects fo r success
and sustainability.re City must create and support this en vi ronment on Broadway. The City of Englewood must
increase and divers .. y its tax ba se lo continue to provide exceptional munici pal services th at contribute lo th e city's
overall quality oi life.
Strategies for a long·term public ,md private inves tment s1 r,1tegy for th e corridor
1. Publicize the market opportunities and business succ esses on Broadway.
1.1 Prom o te the availability r f mixed use zoning.
1.2 Celebrate business successes on Broadway.
1.3 Invest in high quality infrastructure that supports co mmercial activity.
1.4 Insure that the City development review process is predictable and timely .
1.5 Encourage development inves tm en t 1ha1 contribul es 10 th e quality of life in Englewood.
1.6 Prote ct the integrity of adjacent residen tial uses.
1.7 Provide for appropriate lransitio ns between Broadw;,.y co mm ercial and re sidential ar eas .
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COUNCIL COMMUN IC ATION
Date Agenda llem Subject
lune 2 1, 2004 11 C ii Sou th Broadway Pl an
INITIATED BY STAFF SOURCE
Co mmunity Deve lopment Depa rtm ent Mark G raham, Seni o r Plann er
COUNCIL GOALS AND PREVIOUS COUNCIL ACTIO N
• Co un ci l approve d th e Engl ewood Comprehensive Plan Jun e 2003.
• Cou ncil initiat ed the South Broadway Plan in th e 4" Quarter of 2002.
• Coun cil co nsidered the draft South Broadway Plan in Study Sessions on March 1 5, and April
20, 2004.
RECOMMENDED ACTION:
Staff recommen ds th at City Counci l accep t th e Findi ngs of Fa ct and rec omm endati on of th e Pl anning
and Zoning Commission, and ap prove a resolution adoptin g the Sou th Broadway Plan as a Strategic
Plan impl ementing Eng lewood's Compre hensive Pl an, Roa dmap En glewood .
BACKGROUND:
The South Broadway Plan was initiated by th e City Coun cil during th e 4• Qua rt er of 2002 . At th at time
th e goa ls o f th e proposed Comprehensive Pl an provided a ge neral vis io n for Busin ess and
Empl oy ment , Housing, Transportation, as well as th e notion of "Rev italization, Redevelo pm ent and
Rei nve nti o n." Six Broadway co rridor-sp ec ific obj ec t ives were identifi ed at th e o utse t (and later
adap ted) based on analysis an d publi c parti cipation :
A. Revi tali ze th e corridor
B. Support redeve lopment of under-used properti es
C. Su pp ort multiple mo des of transp ort ation
D . In crease dive rsifi ca ti on of City tax base
E. Improve the va ri ety of housin g types and opportunities for w o rkforce housing
F. Prepare five and ten yea r pu bli c and pri va te inves tm ent strategies for th e corridor
Roadma p Englew o od, (Road map) i dentified a se ries o f "Co mmunity Cha ll enges" facing firs t ring
suburbs li ke Engl ewood. Th e chall enges in clude fisca l stress and ag in g i nfras tru ctur e; particularly th e
demand for high lev els o f serv ices, infrastructure and fac iliti es supported by a small ta x bas e. To
address th e chall enges, Ro admap establishes goa ls such as increas in g and dive rsifying the local l ax
bas e and maintainin g or replaci ng agin g infras tru c111re to avoid deteri ora ti on and declin e. Th e South
Broadwa y Plan supports th ese Roadm ap poli cies by d eveloping strateg ies to address th e chall enges.
O th er Ro admap goa ls sugges t: increasing th e attrac tiveness o f th e corridor; improvin g wa lk-a bility;
balancing the design req uireme~ls of th e au to with th ose of transi t use rs ; and, specificall y enhanci i:6
pedes tri an ameniti es .
Pub li c Process
The public was includ ed th ro ug hou t th e Sou th Broadway plan,,,, process. The public i npu t sessions
during th e summ er of 2003 we re held at Vectra Bank and Na th .1· i's. Thos e sess ions we re foc us ed on
bu sin ess and prope rt y inves tm en t iss ues and the notifica ti on included all Br oadwa y bus in esses and
proper ty owners. D raft and rev is ed plans we re also present ed al sev era l Allian ce for Com merce in
En glewood (ACE) m ee tings. Broa dway Plan meetin gs held in th e fa ll included res iden ts and res idential
prop erty owners w ithin thr ee blo cks of Broadway . Qu Psti ons and answers from th e two fa ll mee tings
were mai led 10 allendees a·1d pos ted on th e Ci ty web site. An April 2004 meetin g was held with no ti ce
in lh e Engl ewoo d Citizen and wit h direc t invitations and co pies of th e rev ised pla n to th ose who had
allended ea rl ier mee tin gs . About three weeks b efore th e mee ting, th e revised Sou th Broadway Plan
was p os ted on th e City web sit e. Copies of th e Pl an were also em ail ed l o th e Aut o U se Comrnillee, a
group of busin esse s appointed by Coun cil l o an ad hoc comrnill ee 10 dis cuss iss ues re lated l o au to
uses o n Br oa dway. Lega l notice was p ublished in th e Eng lewood H erald on April 30, 2004. In addi ti on
lo th e m ee tings held with th e res iden ts, business es and other stake holders, th e Plan was disc ussed in
seve ral stu dy sessions w ith th e Plannin g and Zoning Commission and Ci ty Coun ci l.
ANALYSIS
Maintaining and enhancin g th e quality of life in En glewoo d requir es an int eresting variety of busin esses
in a pla ce with a se nse of culture and hi story and opportuni tie s to choose ent ertainment , re tail and
serv ices. Public and private in ve st m ent along Broadway is an indicator of Broad way's v11ali 1y. Properly
in ves tm ents provide revenu es th at primarily fund th e Sc hool District and County services. Th e City
co nve rse ly is highly dependent up on retail sa les tax reve nu es funding City services , infras tru cture and
faci lit ies . En hanc in g th e retail fun ction of Broadway is th erefore an important goa l of th e South
Broadway Pl an. Th e six objective s and th eir rel ated strateg ies suppo rt that goal.
Researc h for th e So uth Broadway Plan in cl uded a broad rang e o f topics, including: th e local and
ex tended trad e area, urban desig n, buildings and infrastructure condition, properly va luat ion and sa les
l ax reve nu es. Th e mark et anal ys is considered th e supply and demand for va rio us goods, servi ces an d
housing o n Broadway. Possible programs for allrac tin g investm ent in buildings and infrast ru cture were
dis c ussed ,vilh properly and b usiness owners along Broa dway. Fo ll owi ng th e stake holder m ee tings
wi th th e residen ts , howeve r, it became apparen t that th e Pl an wou ld nee d to be re-wri tt en.
Substantive c hanges were made in resp ons e to th e public pa rti c ipation and fee dback fr om th e
Com mi ss ion and Co un c il. The changes were int ended l o be res p onsive l o public concerns and res ult
in a p ractica l, strateg ic and simplified document. Thi s Plan is intended 10 guide th e City with Broadway
de1 c lopmen l and fisca l issues . Th e preface l o th e re vise d So uth Brod dway Pl an is on e page of
Broacl wa~1 hi sto1y fr om 1864 to pr ese nt. Reoccurring hist orica l th emes are discussed, such as th e
changin g ro le of Bro adway an d changin g tr ans por tati on modes. Histori c pub li c in ves tm ents in
Broaclw l1y, for sidewalk s, stree t li ght s, paving and fl oo d co ntr ol enh an ce d Broadwa y as a co mm ercia l
co rridor. The hist ory hi ghli ght s th e cha nging charac ter of Broadway as well as th e important ro le of th e
Cit y in land use decis ions. II is int ended to help us understand ou r future.
FINANCIAL IMPACT:
lnfra stru clllre maint enance, repair and rep lacement pro jec ts will utili ze Cap ital Impro ve ment Pr ojec t
fun ds and p otentiall y Concrete U tility funds. Allrac ling inves tm ents in properly, im µrovi ng th e mix of
retail b usinesses and divers ifying th e sa les l ax bas e are goa ls fo r im provin g th e City tax base.
LIST OF ATTACHMENTS :
Fin dings of Fac t
Sou th Br oa dway Plan
Reso luti on
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CITY OF ENGLEWOOD PLANNING AND ZONING COMMISS ION
IN THE MATTER OF CASE #CP-2003-02
FINDINGS OF FACT, CONCLUSIONS
AND RECOMMENDATIONS RELATING
TO THE SOUTH BROADWAY PLAN
INITIATED DY:
COMMUNITY DEVELOP,\tENT
DEPARTMENT
1000 ENGLEWOOD PARKWAY
ENGLEWOOD, CO 80110
September 23. 2003
FINDINGS OF FAG AND
CONCLUSIONS Of THE
CITY PLANNING /,ND
ZONING COM MISSION
Commission Members Pre se nt: Adams, Bleile, Krieger, Mueller, Roth , Schum , Welker,
Waggoner
Commission Members Absent: Diekmeie r
May 18. 2004
Commissi on Members Present: Adams, Bleil e, Kri eger, Mosteller, Mueller, Roth, Schum,
Welker
Commiss ion Members Absent: None
This m atte r was heard before the City Planning and Zoning Commission on September 23,
2003 and /11:ay 18, 2004 in the City Council Chambers of the Engle wood Civic Cen ter.
On September 23 , 2003 , testimony was received from staff, Anne Rick er of Leland
Con su lting Group, Doug Cohn of Bonnie Brae Hobby Shop , Connie Sanchez of Gl ass
Warehouse, Jim Bahne of Vall ey Motors, Harry Lester of Harry's Speci alty Cars, Bill Barro w
of Co lorado Au to Dealer Associa tion, Scott Smolarczyk of 3 19 5 South Acoma Street, and
Pete Horrigan of Just Ri ght Motors. The Com miss ion recei ve d notice of Publi c H ea rin g, th e
Staff Report, and a copy of th e pro posed South Broad way Pl an, which w ere incorporated
into and made a part of the rec ord .
On May 18, 2004, te stimon y was received from staff and Doug Cohn of Bonnie Bae
Hobby Shop . The Commission received proof of publicat ion, the Staff Report, and a copy
of th e revised So uth Broadway Plan w hi ch were incorporated in to and mad e a part of th e
record .
After co nsidering th e statem ents of th e wi tn ess es, and reviewi ng the pertin ent documents , •
th e members of th e City Planning and Zoning Co mmis sio n made th e fo ll owin g Findings
and Conclusions .
FINDINGS OF FACT
1. THAT th e Public Hearing o n th e South Broadway Plan was brought before th e
Planning Commission by th e Departm ent of Community D eve lopment, a
department of th e City of En glewood.
2. THAT notice of th e Public Hearings were publish ed in th e Engl ewood Herald on
September 12, 2003 and Apri l 30, 2004.
3. THAT public input sess ion s were conducted during th e Summer of 2003 wh ich
focus ed on business and property investment issue s, and th e notifica tion included all
Broadway busi nesses and property owners.
4. THAT public me etin gs were held during the Fall of 2003 , and th e notifica tion
inclu de d residents and resid ential proper ty owners within thre e blo cks of Broadway.
5.
6.
THAT the Broadway Plan 2003 is co nsi stent with Ro ad map Englewood : 20 0 3
Englewood Comprehensive Plan .
THAT th e Pl anni ng and Zonin g Commi ss ion di scussed the South Broadway Plan at
four study sessions: Jul y 22, 2003, August 5, 2003, Septemb~r 3, 2003 , and April
20, 2004 .
7. THAT on Sept ember 23, 2003 the Pla nning and Zoning Commiss ion voted 6-2 to
forward th e South □roadway Plan to City Counci l with a re comm endation to adopt
the South Broadway Plan.
8. THAT o n O ctober 21, 2003 the Planning and Zo ning Commi ss '~n vo ted 7-1 th at a
rehea ring be held o n the South Broadway Pl an.
9. THAT based on further analysis and public participation, a revis ed South Broadway
Pl an wa s brought forvvard to the Pl anning and Zon in g Co mmiss io n o n May 18,
2004.
10 . THAT the Sot. h Broadway ?Ian objec ti ves are to:
• Revi talize the corridor
• Support red eve lopment of under-used properti es
• Support multiples modes of transportation
• Inc rease diversification of City tax bas e
• Improve the va riety of housing types and opportunities for workforce housing
• Pr epare five and ten yea r public and private inv es tm ent strateg ie s fo r th e
co rrid o r
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cor-:CLUSIONS
1. THAT the proposed So uth Broadway Plan was brought before th e Planning and
Zoning Commission by the City of Englewood Depa rtm en t of Community
Development.
2. THAT proper nori ·0 of the Publi c Hea ring s were give n by publication in th e
Englewood Herald , . , :;eptember 12, 2003 and April 30, 2004
3. THAT th e South Broadway Plan is neede d as a strategic plan that imp lements the
2003 Comprehensive Plan .
DECISION
THEREFORE, it is the deci sion o f th e City Plannin g and Zon in g Commission th at the South
Broadway Plan , as revi se d and prese nted to th e City Planning and Zo ning Commission on
May 18, 2004, should be refe rred to the City Coun ci l wi th a favorab le recommendation.
The decision was reache d upon a vote on a motion made at th e meeting of the City
Planni11g and Zoni ng Commi ssion on Sep temb er 23 , 2003 , by Mr. Welk er, seco nded by
Ms . Kri ege r, w hi ch motion sta tes :
AYES:
NAY S:
TO APPROVE THE BROADWAY PLA N 2003 AND FORWARD IT TO CITY COUNCIi.
WITH THE PLANNING AND ZONING COMMISSION'S RECOMMENDATI ON TO
ADOPT BROADWAY 20 03 AS A STRATEGIC PLAN TH AT IMPLE MENTS THE 2003
COMPREHENSIVE PLAN WITH THE FOLLOW/NC AMENDMENTS :
I . ON PACE 30, CHANCE "STIES " TO "SITES."
2. ON PACE 33, DEFINE "BRT."
3. ON PACE 34, CLARIFY ISSUE O F LODGI NG LANO US E.
4. ON PACE 37, CHANCE COLORS ON LA NO DISTRIB UTION MAP .
5. ON PACE 39, DEL ETE LAST BULLET POINT
Adams, Krieger, Muell er, Ro th , We lker, Waggone r
Bleile , Sc hum
ABSTAIN : No ne
ABSENT: Di ekme ier
Furth er, a de cisio n was re ached upon a vote o n th e moti on made at th e meetin g of th e
Ci ty Planning and Zoning Commiss ion o n O ctober 21, 2003, by M s. Kri eg er, second ed ty
Mr. Roth , w hi ch motion stal es:
A REHEARIN G BE HELD ON CASE #CP2003-02 , BRO ADWAY PLAN 2003 .
AYES:
NAYS:
ABSTAIN :
ABSENT:
Bleile, Olekmeier, Krieger, Mu ~ll er, Roth , Schum , Welker
Waggoner
None
Adams
Further, a decision was reached upon a vote on a motion mad e at the me etin g of the City
Planning and Zoning Commission on May 18, 2004, by Ms. Mueller, seconded by Mr.
Bleile, which motion states :
TO FORWARD CASE #CP2003-02, SOUTH BROADWAY PLAN TO CITY COUNCIL
WITH A RECOMMENDATION FOR APPROVAL.
AYES :
NAYS:
ABSTAIN :
ABSENT :
Adams, Bleil e, Diekmeier, Krieger, Mosteller, Mueller, Roth, Schum, Welker
None
None
None
These Findings and Conclusions are effective as of th e meeting on May 18, 2004.
BY ORDER OF THE CITY PL-\NNING & ZONING COMMISSION
Cyndi Krieger~Y 1