HomeMy WebLinkAbout2009-11-05 ACE MINUTES•
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ALLIANCE FOR COMMERCE IN ENGLEWOOD
Novem be r 5, 2 009
I. CALL TO ORDER
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The regular meetin g of the Alliance for Commerce in Englewood {AC E) was ca lled to order
at 11 :36 a.m. in the City Coun c il Conference Room of the En glewood Civic Center, Chair
Lonborg presiding.
Present: Lonborg, Vasilas, Schalk, Espinoza
Absent: McDermott
Also present: Coleen Mello, Greater En glewoo d Chamber of Commerce
Robert Goolesby, Erica 's Skin Care
Bob Laughlin, Acoustic Music Revival
Staff present: A lan White, Community Development Director
Darren Hollingsworth, Economic Development Coordinator
Michael Flaherty, Deputy City Manager
APPROVAL OF MINUTES
October 8, 2009
Chair Lonborg stated that the Minutes of October 8, 2009 were to be considered for
approval. It was determ i ned there was a quor u m . Cha i r Lonborg asked if there were any
changes or adjustments to the Minutes. There were none.
Vasilas moved:
Schalk seconded: THE MINUTES OF OCTOBER 8, 2009 BE APPROVED AS WRITIEN .
The motion carried unanimously.
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Chair Lonborg asked the two g uests to please introduce themselves .
11. ACE BUSINESS
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TEMPORARY SIGNAGE UPDATE
Chair Lonborg stated the members spent the last meeting ta lkin g about bann e rs . Tod ay's
discussion will conti nue that dialogue and also center on portable signage. She noted if the
Board came to consensus today, the recommendations could go to Plannin g and Zonin g
on November 17th, b u t the Board should in no way feel pressure to meet that deadline. Sh e
said she fe lt it was more important to do this well and ri ght more so than meeting that
timing .
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• Director White provided an update of the Planning and Zonin g meeting of November 3,
2009.
Chair Lonborg asked Director White if he would recommend taking to Plannin g and
Zoning what has been completed so far or wait till all is complete. Director White said he
would recommend waiting till ACE has completed their discussion. Director White noted
that Planning and Zoning had talked about holding a joint meeting with ACE. It was
suggested a Planning and Zoning member attend the next ACE meetin g. Director White
said he could ask, but felt it would be better to be in front of the whole group.
Mr. Schalk said the sign code issues are far greater than what we are discussing; murals
need to be addressed. Mr. Flaherty provided an update on the legal action taking place
regarding murals.
Chair Lonborg thanked Staff for providing a copy of the Denver Ordinance. She sa id it was
very helpful and would make a good template.
One of the caveats of what ACE went into this discussion with was that the members are all
in agreement that we need to do a better job of signage so that we can promote businesses
and Englewood has a friendly business environment in which to do business. She said she
felt it was safe to say our concern is that the current sign code does not allow us to do that.
That is the basis in which we are operating here and trying to make improve m ents and
suggestions that would be palatable toward moving ACE forward.
• Mr. Vasilas wanted to clarify ACE's discussion will be on that part of the sign code dealing
with temporary signs, not the entire code. He stated he reviewed Denver's temporary sign
code and feels the 3 feet by 30 inch size sandwich board sign is a good size and the one
year limit per fee is fair.
Discussion ensued regarding flashing and animated signs and what the maximum hei g ht
requirement for a sandwich board should be. It was noted these signs are promotional
signs; businesses also have permanent signage higher up on buildings.
Mr. Schalk said he believes the code needs to be more lenient rather than restrictive, but
ultimately needs to be safe. We have good people in Englewood and we need to trust the
community to do the right thing. He suggested a maximum height of 5 feet for sandwich
board signs. Several members felt that was too tall.
Ms. Espinoza said there needs to be some strict guidelines. After further discussion the
members decided on a maximum size of 48 inches high by 36 inches wide. Mr. Flah e rty
said he felt what would govern the size would be the standard size that is sold. Chair
Lonborg noted several cities on the chart allow 4 foot signs. Mr. Flaherty said he tends not
to look at sandwich board signage when he is driving; his eye goes to the signage on the
building.
Chair Lonborg asked to finish this section and then look at the list of sign prohibitions and
• make recommendations on things that ACE would like to see come off the list altogether.
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Chair Lonborg reviewed the balance of Denver's temporary sign code. The members
agreed with most of the guidelines but questioned one sign per business, especially for
businesses that have larger street frontage. Chair Lonborg said one jurisdiction on the chart
allowed one sign for every point of entry. After further discussion it was decided to
recommend one sign per businesses with up to 49 feet of street frontage and up to two
signs for businesses with greater than 50 feet of street frontage.
Flashing and /or animated signs will be included in ACE's recommendation . Signs will not
have to be anchored, but will need to be safely secured.
Mr. Vasilas discussed the use of sandwich board signs in the BID. He did not want the BID
to restrict the use of said signs.
Mr. Flaherty noted that temporary signs in Denver, as in Englewood, relates to the sign
code but is not part of the sign code. It is part of the public right-of-way restrictions and is a
Public Works issue . Although the Planning and Zoning Commission may want to look at
ACE's recommendations, this is an area that can go directly to City Council.
Chair Lonborg asked if ACE's recommendation is that the Sign Code be amended to
remove the restriction on portable signs and that the right-of-way code be amended to
adopt these recommendations. Mr. Flaherty said that would probably the cleanest way to
go. It would go directly to City Council after review by the Public Works Department.
Chair Lonborg said ACE will recommend to the Planning and Zoning Commission they
remove the restriction in the Sign Code prohibiting portable signs and that the
recommendations also be forward to the Public Works Department and City Council for
adoption with respect to right-of-way signage. Chair Lonborg asked for a motion.
Espinoza moved:
Schalk seconded: TO RECOMMEND TO THE PLANNING AND ZONING
COMMISSION THE SIGN CODE BE AMENDED TO REMOVE THE
RESTRICTION PROHIBITING PORTABLE SIGNS AND THE
RECOMMENDATION ALSO BE FORWARDED TO PUBLIC WORKS
AND CITY COUNCIL FOR ADOPTION WITH RESPECT TO RIGHT-
OF-WAY SIGNAGE.
The motion carried unanimousl y .
l§J Banners
Chair Lonborg review last month's discussion on banners and ACE's recommendation.
The Board reviewed the comparison chart of numerous other jurisdictions distributed at the
meeting. It was determined the City of Englewood regulations are currently in-lin e or more
flexible with many of the other jurisdictions.
Mr. Schalk said he would like to have a banner that changed periodically in front of his
business most of the year. He noted there are currently businesses in Englewood that have
banners up for long periods of time for promotion purposes.
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Chair Lonborg said one of the items discussed at the last meeting was that a permanent
sign can be constructed out of banner material. What is the difference then between a
permanent sign constructed out of banner material and a banner?
Mr. Laughlin said a permanent sign would be anchored to the ground or the building. Mr.
Schalk provided examples of ever changing signs in Englewood and Denver. The idea of
allowing banners year round with a maintenance clause was discussed . Several agreed the
effectiveness of long-term banners is questionable. It was noted that if banners were to be
used as permanent signs they would count towards total sign allowance. Temporary signs
would not. Mr. Schalk stated he would prefer to not have an allotment.
Chair Lonborg said she didn 't hear any consistency of what ACE wants to do. Mr. Vasilas
said what we have proposed amounts to being able to have a banner up 168 days per y ear.
Mr. Schalk did not agree with that. Ms. Espinoza said she was for it; a banner is to advertise
something special. If it is going to be a permanent sign it should count towards the
allowable signage allotment. We don't want the City to be cluttered . Chair Lonborg said
ACE's recommendations would make the sign code far friendlier than it is now.
Mr. Vasilas asked Director White if he could explain the real estate sign code. He said as
long as there is available property for lease or sale it can be advertised.
Chair Lonborg asked if someone would like to make a motion or should the discussion be
continued to the next meeting. Ms. Espinoza said she did not believe ACE was ready to
make a recommendation to the Planning and Zoning Commission .
It was determined the Board needed more time to discuss banners. The Board also did not
have time to discuss murals. Both discussions will be continued to the next ACE meeting.
Chair Lonborg asked if all members could receive a copy of the entire sign code. Staff
noted it is on the City's website and offered to provide a link.
Ill. COMMENTS & EVENTS
CHAMBER OF COMMERCE
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Ms. Mello stated the Dining Guide and the Membership Directory are currently being
updated The annual holiday party will be held on December 3 th from 5 to 8 at the new
Riverpoint Apartments.; they are new members of the Chamber and offered to host this
year's party.
BID COMMENTS
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Notices were sent out to all who are delinquent giving them till November 1 5 to pay up or
be turned over to the County for collection. Mr. Vasilas stated he visited seven businesses
and/or building owners where he knew the people personally and all are now caught up.
The public hearing for the 2010 assessment will be held on December 18 th . A flyer has
been sent to all building and business owners. All are welcome to attend.
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All artwork in the planters along South Broadway is complete. The Christmas decorations
will be up soon. The web site cont inu es to be worked on and the videographer will
comp lete his work shortly.
ACE MEMBERS
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Mr. Vasilas asked for an update on medical marijuana in the City. Director White stated the
City is currently working on regulations . New establ ishm ents cannot be located within the
City at this time due to a moratorium. There are three currently open in the City. Mr. Vasilas
stated he had been given a complaint regarding one of the current caregivers; he passed it
on to Director White . Mr. Flaherty said the issue will go to City Council for initial discussion
on December 71h.
It was noted the old Art 0-Rama building is in foreclosure and past due assessments are
owed to the BID. Wild Heather, which opened in June, is going out of business .
STAFF COMMENTS
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Director White said the reconstruction of the paseo on the west side of Broadway is 95%
complete. Mr. Vasilas said it looks very nice. Mr. Laughlin thanked the City; he uses it and it
looks wonderful. He noted there are several light bulbs that are out.
No further business was brought forth for consideration. The meeting was adjourned at
1 :00 p.m.
The next meeting is scheduled for December 10, 2009 .
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