HomeMy WebLinkAbout1988-11-28 EDDA MINUTESFORM ~o c. F. HOECKEL B. a. & L. co.
RECORD OF PROCEEDINGS
ENGLEWOOD DOWNTOWN DEVELOPMENT AUTHORITY
3535 South Sherman -Englewood, CO 80110
MINUTES
November 28, 1988
SPECIAL MEETING
100 Leaves
Board Members Present: Birdsall, Breier, Close, Green, Hathaway, Oxman, Tomooka
Board Members Absent: Coleman, Pendleton, Platou, Steele
Staff Present: M. Miller
Guests and Visitors: Gib Frye
Chairman Tomooka called the Special Meeting of the Englewood Board of
Director's to order at 12:14 p.m. on November 28, 1988.
The purpose of this special meeting was to gi.ve the Hoard ti.me to discuss
the promotion proposal submitted by Gib Frye. In consideration of the
time schedule set forth to put a promotional program together for the
1988 Holiday Season it was felt by Chairman Tomooka that a vote from
the Board was needed before ·the next Regular meeting. There was general
discussion of the proposal which involved n e wspaper advertisements as
we l 1 as radio spots promoting Downtown Englewood, with special emphasis
on the completion of the redevelopme nt project and the unique shopping
atmosphere that has been created as a result of that project.
Gib Frye took a few moments to further explain his proposal noting that
timing is essential in the promotion and that th i s year is the time
to get it accomplished. He also not e d that Englewood i s a destination
shopping area. . He also stated that the redev e lopmen t project d e serve s
a major block buster announcement.
There was extensive discuss i on about all
categories and the choices were narrowed
Rocky Mountain News, The Denver Post and
(to be chosen by Mr. Frye's media staff).
the opt .i ons within those two
down to a combination of the
ads on three radio stations,
The newspaper ads would be run on
truck) with a mixture of artwork
mixture of 10, 30, and 60 second
the "New Downtown Englewood."
De cember 9 and
and copy. The
spots inviting
13, two pages (double
radio ads would be a
people to exp e rienc e
Voice votes we re taken for all of the options:
Rocky Mountain News only: 6 ayes-1 nay
Denver Post only: 0 ayes-7 nays
Rocky Mountain News, double truck, one t i me:
Rocky Mountain News, double truck, two t i mes:
0 ayes-7 nays
7 ay e s-0 nays
Rocky Mountain News two times, The Denver Post one time: 1 aye-6 nays
Rocky Mountain News two times plus radio: 5 ayes-2 nays
Rocky Mountain News two times without radio: 1 aye-6 nays
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RECORD OF PROCEEDINGS
F ORM SO C. F. HOEC KEL B, B. & L, C O.
MINUTES-Special Meeting
November 28, 1988
Page Two
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100 Leaves
From this opinion pole came a motion from Rita Hathaway, seconded by
Gary Oxman, to advertise in the Rocky Mountain News two times not to
exceed $12,000.00 plus radio advertisi.ng: 10, 30 and 60 second spots
not to exceed $10,000. Total expenses not to exceed $22,000.00. The
moti.on passed unanimously by voi.ce vote.
Gordon Close made a moti.on, seconded by Gregg Birdsall, to reallocate
the moni.es left in the Recrui.ting Program i.nto the Promotion Program
with the · stipulation that if the Chamber of Commerce does recruit a
business into the downtown area before December 31, 1988, (when the program
expires), that the EDDA will honor the $1,000 per business agreement.
The motion was passed unaniomously.
It was suggest~d that a letter be sent to the Englewood Chamber of Commerce
explai~ing the reallocation of funds. Ms. Miller stated that she would .
take care of it.
The meeting was adjourned at 1:30 p.m.
~=d~
Walt T~ooka, Chairman