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HomeMy WebLinkAbout1990-10-10 EDDA MINUTESRECORD OF PROCEEDINGS 100 Leaves FORM !O C. F. HOECKEL 8. B. a L. CO. ENGLEWOOD DOWNTOWN DEVELOPMENT AUTHORITY 3333 south Bannock -Englewood. Colorado ao110 Members Present: Members Absent: Staff Present: Guests/Visitors: MINUTES october 10. 1220 Steele, Close, Shepherd, Green, Oxman, Birdsall, Chavez, Tomooka Hathaway, Pendleton Hayes, Persinger Pam Pepper The regular meeting of the Englewood Downtown Development Authority Board of Directors was called to order by Chairman Gordon Close at 12:08 p.m. Chairman Close thanked everyone for electing him the new chairman and also thanked the new Executive Board for giving their time to serve. Chairman Close also introduced P. Pepper to everyone. Chairman Close asked for a motion to accept the Minutes as written from the September 12, 1990 meeting. L. Shepherd moved, seconded by G. Oxman to accept the Minutes. The motion passed unanimously by voice vote. TREASURER'S REPORT Chairman Close noted D. Green requested to turn over his new duties as treasurer to a fellow board member. D. Green said he has served numerous positions on the Executive Board and wanted to give other board members an opportunity to serve in that capacity. Chairman Close had advance knowledge of D. Green's decision and had appointed G. Birdsall as new treasurer prior to the October board meeting. G. Birdsall was then asked to present the treasurer's report .for the month ending August 31, 1990. G. Birdsall noted in order to make the transition to treasurer easier, he discussed questions he had with B. Pendleton prior to the board meeting. Then G. Birdsal 1 read tpe Treasurer's Report as written and Chairman Close asked for a motion to accept the Treasurer's Report. K. Steele moved, seconded . by G. Oxman to accept the report dated August 31, 1990. The motion passed by voice vote. G. Birdsall deferred discussion of the 1991 budget until the end of the meeting. FORM 5G C. f . HOEC KEL 8. B. & L. CO. MINUTES October 10, 1990 Page Two RECORD OF PROCEEDINGS BOARD MEMBER'S CHOICE 100 Leaves G. Birdsall mentioned an article about Mountain Miser's successful business in the magazine, "Nation's Business". G. Birdsall also noted if anyone would like a copy of the article to let him know and he would be happy to send one to them. L. Shepherd referred to the proposed budget when he asked about $500 that used to go toward the Greater Englewood Chamber of Commerce Business Fair. Since there will be no business fair next year, L. Shepherd asked if EDDA would donate $500 toward an SBA Resource Center, being housed in the Greater Englewood Chamber of Commerce off ice. P. Hayes noted that was an excellent idea and she would bring that up in the budget meeting. DIRECTOR'S REPORT Holiday Program P. Hayes stated the holiday program kicks off November 5 with an art coloring contest for children. The winners of the contest will receive trophies, plaques, or certificates; with three $100 Cinderella City Gift Certificates given as grand prizes. The winners will be announced at the holiday ceremony in the Plaza at Little Dry Creek on November 29, 1990 from 6:00 p.m. to 8:00 p.m. The evening will consist of caroling by Englewood High School students, a visit from Mr. and Mrs. Santa Claus, and possibly hot chocolate and hot cider being sold as a fundraiser for the Englewood High School. Also, Mayor Van Dyke will be lighting the 25-foot light tree. P. Hayes also noted, in the event of inclement weather, the evening ceremonies will move indoors to Cinderella City. Also, after discussing holiday decorations with Jim Kavinsky, city parks superintendent, P. Hayes stated the accent light poles will be decorated as candy canes. Economic Profile Update P. Hayes stated the Economic Profile brochure will be done sometime the end of October or early November. There will be 5000 copies printed with the Greater Englewood Chamber of Commerce, the Englewood Office of Economic Development, and the Englewood Downtown Development Authority splitting the brochures for their own use. P. Hayes noted she was excited and pleased with the work Emelene Russell has done and with the aerial shot of Englewood being used on the brochure. Television commercial P. Hayes referred to a sheet passed out prior to the board .meeting in regards to Estes Park, Central City, Aurora, and Littleton using FORM ~O C. F. HOECKEL B. B. & L. CO. MINUTES October 10, 1990 Page Three RECORD OF PROCEEDINGS 100 Leaves commercials as a means for advertisements for their areas. p. Hayes discussed the money spent and the effectiveness for each town. B. Pendleton, who was not present at the meeting, had earlier asked P. Hayes to recommend bringing in an objective third party to discuss the possibilities for promoting Englewood. P. Hayes suggested the board invite Stephen Cohen, consultant from Gorilla Marketing, to our next board meeting to be that objective third party and discuss Englewood's possibilities. She asked the board if this was something they wanted her to pursue. P. Pepper asked if the Englewood Downtown Development Authority could qualify for PSA air time. P. Hayes stated she felt we could. D. Green commented he would like the opportunity for Stephen Cohen to be at our next board meeting to discuss marketing ideas. K. Steele suggested we maybe focus on one event and build our advertisement around that event. L. Shepherd felt the opinion of someone we brought in would be biased depending on what the board would want to hear. He noted how an advertisement could be of benefit to the small Englewood business. Cinderella City and Swedish Medical Center have the resources to put on their own commercial, but EDDA is the small business' only resource. L. Shepherd was strongly in favor of using EDDA financing to benefit the entire downtown Englewood business community. P. Hayes noted her comments on funding for this project will be brought up in the budget. She also felt Stephen Cohen would be very objective. W. Tomooka stated it would be difficult to promote downtown Englewood on intangible products, such as image, people, attitudes, etc. W. Tomooka also noted it would be easier to sell Englewood if we revolved around a strong, powerful event. L. Shepherd felt we need to create imagry. P. Hayes noted a 30-second commercial can't do justice to all the merchants and would like to check into trying PSA time. P. Hayes stated the money for this type of promotion would come out of the general fund and recommended Stephen Cohen come to the next board meeting to answer the questions anyone might have. She also reminded everyone, no decisions have to be made right now. P. Pepper mentioned the City of Englewood, along with Mindy Wallis, marketing director for Cinderella City Mall, will be doing a shopping survey that might be an aid in helping market downtown Englewood. L. Shepherd felt we should market downtown Englewood as a shopping area. Chairman Close suggested putting money into advertising for businesses along with our special events instead of a generic ad. The idea of creating an image with connecting shops and special events could work for us. W. Tomooka felt doing a TV commercial right now would be premature. Chairman Close also stated it is our job to promote the businesses the best we can. K. Steele stated we need an advertisement that sticks with people, such as a motto or a jingle of some kind. G. Birdsall stated EDDA needs a package idea with several different points of interest. FORM !O C. F. HOECKEL B. B. & L. CO. MINUTES October 10, 1990 Page Four RECORD OF PROCEEDINGS 100 Leaves G. Birdsall also commented that a radio spot might be feasible. K. Steele also agreed, and felt the radio coverage would reach far more people than what print or television would. A. Chavez stated her career is in public relations and marketing and suggested to the board they answer some questions first before deciding what kind of advertisement to do. A. Chavez stated the board needs to decide who is our target area , what kind of message do we want to portray, do some research, etc. She also felt EDDA should not do a one-time shot, but a continuous advertisement of some kind and felt the board should start a task force to help answer these questions. P. Hayes and A. Chavez agreed to start work deciding on a game plan, then have a special meeting with the whole board. Chairman Close asked P. Pepper if she would want to be involved and P. Pepper said she would and the shopper's survey should be of benefit to EDDA. P. Hayes suggested the entire board attend the next business seminar, "Gorilla Marketing" on November 13, 1990 at 7:00 a.m. to 9:00 a.m. to listen to what Stephen Cohen and Bob Smith have to say in lieu of asking them to our board meeting. All agreed. It was also suggested the next regular board meeting be at 5:00 p.m. instead of 12 noon on November 14, 1990 due to a potentially lengthy discussion on marketing the EDDA business district. All agreed to an evening meeting. sounds of summer Update P. Hayes stated our last concert was held on September 20, 1990 with the Chris Daring Legacy. They did a nice job, and although it rained throughout the entire concert, we still had some dedicated fans. P. Hayes stated we went over the budget by $362, but all in all the concert series was very favorable by all who attended. The surveys we received were all complimentary and the people would like to see the concerts take place again next year! EDDA I Chamber Business seminar P. Hayes stated all board members would receive a flyer with all the information regarding the November 13, Gorilla Marketing Seminar. P. Pepper stated the board met last month and decided to hold an open meeting for all bond holders November 1 at 6:30 p.m. at the City council Chambers. This meeting would give the bond holders an opportunity to ask any questions they might have. P. Pepper also noted Phar-Mor Plaza property is in receivership and now will be listed under SEVO Leasing. FORM 50 C. F. HOECKEL B. B. & L, CO. MINUTES October 10, 1990 Page Five Other RECORD OF PROCEEDINGS 100 Leaves Referring to the two objectives listed in the Strategic Plan of the Economic Coalition; promote Englewood as the downtown of C-470 and managing downtown Englewood as a shopping center, P. Pepper asked the EDDA Board of Directors if they would like to make these two items a priority in 1991. Chairman Close asked for comments from the board. L. Shepherd feels EDDA has to lead the way with these two concepts and feels EDDA is just the vehicle to do that. After discussing the items listed, the board agreed that managing downtown Englewood as a shopping center would be a 1991 priority. Chairman Close presented recognition plaques to the past Executive Board of Directors: Walt Tomooka, Dan Green, Gary Oxman, and noted B. Pendleton was not present to receive his. P. Pepper mentioned that on October 23 and 24, the Economic Development Council of Colorado will present an oral presentation of the community assessment report they did. Al 1 the EDDA Board of Directors will receive personal invitations to hear the results. EDDA donated $300 toward this report. Budget Prior to the board meeting, each board member received pertinent information regarding the 1991 budget. G. Birdsall proceeded to review the budget and coordinating explanation sheet. Inquiries were made on: city printing, outside printing, marketing projects, miscellaneous items, a Farmers Market evaluation that will be done at the end of October to assess the outlook for next year, membership dues, and an incentive program for the retail area. L. Shepherd stated the budget was not in an acceptable form and would volunteer his time to produce an acceptable format. P. Hayes set the next budget meeting for the full board on Monday, October 15, 1990 at noon to discuss budget at length. OTHER Four delegates from downtown Littleton met with Chairman Close, P. Pepper, and G. Oxman to discuss the possibilities of adopting a similar program as Englewood in regards to business promotions and the store fronts. They also discussed the possibility of a joint promotional effort that would help both cities. Chairman Close asked the board to think about any possibilities regarding this matter. Also, P. Pepper passed out information on the Enterprise Zone map to all board members. As there was no further business, the meeting was adjourned at 2:04 p.m. Anna Marie