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Home My WebLink About1990-11-14 EDDA MINUTESe RECORD OF PROCEEDINGS FORM ~o C. F. HOECK£L B. e. a L . co. ENGLEWOOD DOWNTOWN DEVELOPMENT AUTHORITY 3333 south Bannock -Englewood, Colorado ao110 Members Present: Members Absent: Staff Present: Guests/Visitors: MINUTES NoyeJDber 14, 1990 Shepherd, Birdsall, Tomooka, Pendleton Chavez, Green, Oxman, Steele, Hathaway Hayes, Persinger Pam Pepper 100 Leaves Close, The regular meeting of the Englewood Downtown Development Authority Board of Directors was called to order by Chairman Gordon Close at 5:01 p.m. Chairman Close deferred to the Director's Report since there was not a full quorum for voting purposes at this point in the meeting. DIRECTOR'S REPORT Happy Holidays in Englewood celebration P. Hayes reminded everyone of the Happy Holidays in Englewood Celebration on November 29, 6:00 p.m. to 8:00 p.m. The celebration will include Mr. and Mrs. Santa Claus, Rudy the Elf, free trinkets, performances by five Englewood High School vocal groups, lighting of the 25-foot light tree by Mayor Van Dyke, and announcements of winners of the art contest. P. Hayes referred to the holiday flyers previously passed to each board member and noted the same information has been used in press releases sent to the Enlgewood Sentinel. P. Hayes also mentioned R. Hathaway's son, Russell, is helping pass the word around Englewood High School and inviting everyone to our celebration. P. Hayes stated the art contest is off to ·a slow start, but hopes we will have a good turn out toward the deadline. We have also been contacting the schools to remind them of the deadline. P. Hayes invited all to come and join in the celebration. Denver Post Holiday Ad campaign P. Hayes stated EDDA has committed to 18 ad spaces equalling two pages in the holiday catalog with nine ads on each page; one ad per page being free. The catalogs will be inserted in Thanksgiving Day newspapers and distributed to over 315,000 Denver Post subscribers. She also noted the ads cost $295 each and that EDDA is subsidizing each ad with $195. P. Hayes said the ads sold quickly and e FORM SO C. F. HOEC KEL B. 8. & L, CO. MINUTES November 14, 1990 Page Two RECORD OF PROCEEDINGS 100 Leaves mentioned this might be something we could do again next year. P. Hayes also noted Cinderella City does an ad program on a quarterly basis, and felt EDDA could look into doing something similar for the downtown merchants. EDDA Mi 11 Leyy · P. Hayes noted the mill levy passed unanimously at the first reading during the City Council meeting; .and the second reading will be November 19. EDDA is asking for 4.322 mills compared to last year when EDDA asked for 4.661. It was suggested we notify the merchants regarding the reduction of the mills EDDA was requesting. W. Tomooka agreed and stated EDDA is "doing more with less." Marketing survey P. Hayes and A. Chavez met prior to the regular board meeting and decided sending a survey to the merchants would be beneficial. P. Hayes noted a survey was done. Exactly 138 surveys were mailed to each of our merchants with 26 returned by November 14. P. Hayes stated she will send reminder letters to those who have not returned their surveys to the EDDA office. P. Hayes felt the results were interesting and was pleased that people cared enough to take an interest in completing their survey. P. Hayes also commented she felt merchants were confused as to what EDDA represented. After receiving several surveys, A. Chavez felt the information showed the EDDA Board of Directors what areas needed work. P. Hayes stated landscaping, promotions/special events were the three items listed most as ways to help the businesses. urban Renewal Authority P. Pepper stated she had no report this month. other P. Hayes asked A. Chavez to proceed with discussion of a marketing plan for EDDA. A. Chavez began the discussion for EDDA by assessing future goals in marketing downtown businesses. The Board offered the following proposed goals: what influencers do we need to get potential shoppers into the downtown businesses; how, and can we, get the potential shoppers to buy; and, how do we "sell" or market downtown Englewood? P. Pepper stated that EDDA could possibly use something similar to an Enterprise Zone for Englewood businesses and maybe the -City of Englewood could work with EDDA to market the downtown businesses. FORM ~o c. F . HOECK EL. e. e. & L. co . MINUTES November 14, 1990 Page Three RECORD OF PROCEEDINGS 100 Leaves Comments were made as to marketing the area and merchants. Chairman Close commented EDDA is marketing the area with the merchants in mind by doing special events, but also noted we are still creating imagry. Chairman Close also noted it is EDDA's job to bring people into the area. B. Pendleton supports a retail delivery system. w. Tomooka noted in regards to topography, he feels we've done a good job, although that doesn't bring the buyer to Englewood; good merchants bring the customers, so we need to develop a series of destination shops. Chairman Close also noted we should maybe seek out one or two destination shops and promote them for now. P. Pepper felt that is another area of discussion and not connected to our immediate goal -how to get people to downtown Englewood. w. Tomooka feels it would be a waste of time to advertise at this point unless we concentrate on attracting more specialized shops to downtown Englewood. Chairman Close questioned as to whether it would be better to single out a few shops now and advertise or spend money on advertising all of downtown Englewood on a generic ad. Chairman Close also asked if it would be beneficial to target different businesses at differen·t times. A. Chavez asked at this point if EDDA's goal was to get people to the businesses in downtown Englewood, and if so, how do we do that. Discussion ensued . Chairman Close stated he felt networking business.es together was a good idea. P. Hayes talked with Bob Smith of Gori],.la Marketing and Bob Smith felt EDDA's first job is to work on image. Chairman Close stated he felt the merchants need to be more informed on what EDDA does for their businesses. G. Birdsall mentioned maybe doing quarterly open meetings for the merchants. w. Tomooka agreed we need to get the merchants together. Much discussion ensued as to what would be the best ways to market downtown Englewood businesses. All agreed the main goal is getting the customer into the downtown businesses. Chairman Close asked for an end to the discussion on marketing at this point stating the need to move on to other business. A full quorum was now present. P. Hayes thanked A. Chavez for leading the marketing discussion. It was decided that P. Hayes and A. Chavez would meet again to .fine tune the marketing plan. • FORM ~o C. F. HOEC KEL e. e. & L. co. MINUTES November 14, 1990 Page Four MINUTES RECORD OF PROCEEDINGS 100 Leaves Chairman Close asked for a motion to accept the Minutes as written from the October 10, 1990 meeting. B. Pendleton moved with the request that one correction be made regarding Phar-Mor being in receivership. Actually it is Phar-Mor Plaza that is in receivership, not Phar-Mor as previously stated. G. Birdsall seconded the motion to accept the Minutes as changed. The motion passed unanimously by voice vote. Chairman Close also asked for a motion to accept the Special Budget Meeting Minutes as written from the October 15, 1990 meeting. W. Tomooka moved, seconded by B. Pendleton. The motion passed unanimously. TREASURER'S REPORT G. Birdsall noted he was concerned about the deficit shown on the report. P. Hayes said she had spoken with former EDDA treasurer, B. Pendleton, prior to the board meeting regarding the deficit on our report dated September 30, 1990 and that he felt the revenues would improve by the end of the year, thus lowering the deficit. Also, L. Shepherd stated he was concerned that the abatements in our district were so high. P. Hayes noted she had called the assessor's off ice to get an explanation, but could not at this point. L. Shepherd stated he would try to get an answer. B. Pendleton motioned, seconded by L. Shepherd to approve the Treasurer's Report dated September 30, 1990. The motion passed by voice vote. OTHER A. Chavez noted certain items to be thinking ~bout for the next meeting: approval of objectives, overall plan, and competitors in regards to marketing downtown Englewood. As there was no further business, the meeting was adjourned at 7:45 p.m •• Submitted