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HomeMy WebLinkAbout1991-04-10 EDDA MINUTES• RECORD OF PROCEEDINGS FORM ~ C. F. HOE CKEL a. a. a L. co. ENGLEWOOD DOWNTOWN DEVELOPMENT AUTHORITY 3333 south Bannock -Englewood, Colorado ao110 Members Present: Members Absent: Staff Present: Visitors/Guests: MINUTES April 10. 1991 Tomooka, Steele, McElhinney, O>'man, Birdsall, Hathaway None Hayes, Persinger Pendleton, Shepherd, Pam Pepper, Chris Miller 100 Leaves Green, Close, The regular meeting of the Englewood Downtown Development Authority Board of Directors was called to order by Chairman Close at 12:04 p.m. Chairman Close recognized P. Pepper, then introduced Chris Miller, management intern for Economic Development. P. Pepper noted that Mr. Miller is helping her department with computer programming and surveys. Chairman Close welcomed c. Miller to the meeting. Chairman Close asked for a motion to accept the Minutes as written from the March 13, 1991 meeting; W. Tomooka moved, seconded by D. Green. The motion passed by voice vote. TREASURER'S REPORT G. Birdsall stated the $13,880 deficit is a result from not yet having recognized revenues, but that it will come into line soon. G. Birdsall also stated he had a question regarding payroll deduction. He asked Julie Lucas, chief accountant for the City of Englewood, and found a deduction had been made for workman's compensation, but was still concerned by the amount deducted and said he would check into this matter further. G. Birdsall noted he had no other comments. D. Green moved, seconded by N. McElhinney to accept the Treasurer's Report. The motion passed by voice vote. CHAIRMAN'S REPORT Chairman Close stated he would have P. Pepper speak later in this meeting regarding a task force meeting held last week relating to the Economic Coalition. FORM 50 C. F. HOECKEL B. B. & L. CO. MINUTES April 10, 1991 Page Two RECORD OF PROCEEDINGS 100 Leaves Chairman Close mentioned P. Hayes' review is two months past due and noted the review will be done in the next two weeks. BOARD MEMBER'S CHOICE G. Oxman inquir~d as to when the Salvation Army store would be opening and P. Hayes stated April 18 was the date given the office. B. Pendleton asked about the status on the liquor store to be placed at Trolley Square. P. Hayes stated the liquor board hearing is set for April 17, 7:00 p.m. at the Council Chambers. It was also noted a petition was being passed around in favor of the opening of the liquor store. DIRECTOR'S REPORT "Downtown Englewood's Hot summer Values" coupon Booklet P. Hayes stated this coupon book will be similar to last year's book, but noted the books will not be passed out at Farmers Market as we did last year. P. Hayes also stated there is a $5,000 budget in which 8,000 books will be printed. The coupon book will be valid throughout the summer. She also emphasized printing of the coupon book will be free to the merchant unless the merchant needs camera- ready artwork, then PIP Printing will charge $36 to draw up the artwork. She referred to a flyer, passed out to the board members prior to the meeting, and mentioned the flyer was sent to all downtown merchants. P. Hayes explained 7,000 coupon books will be passed out door to door by a ·delivery service and 1,000 books would be passed out to the participating merchants. P. Hayes stated no formal follow-up was done to measure the results of last year's books, but calls were made to the merchants to see how they had done. There were varied results. P. Hayes also noted the Sounds of summer concert schedule will also be listed on the back of the book. In regards to the flyers that were passed out to the Board members prior to the meeting, B. Pendleton asked if the flyers were done with desk-top publishing. P. Hayes stated c. Persinger had attended an all-day computer class last week on desk-top publishing to see what our computer's capabilities were and felt after hearing Cheryl's comments on the class, our computer could do most of what was done on these flyers. FORM so C. r . HOEC KEL B. a. &: L. co. MINUTES April 10, 1991 Page Three Sign Bid Package RECORD OF PROCEEDINGS 100 Leaves P. Hayes stated she asked Chuck Esterly, public works director at the City of Englewood, to review the sign bid package before sending copies out to the board members. P. Hayes also noted that she spoke with a woman by the name of Beverly from Swedish Hospital who was most helpful in preparing this bid package. P. Hayes stated the bid package includes general information on the EDDA and the City of Englewood, types of signs desired and considerations for signs. P. Hayes also stated the special events sign was approved and will be placed in the Plaza at Little Dry Creek on May 1 and in time for the first concert. P. Hayes explained the sign was a 9-foot redwood sign which would be more attractive than the previous sign. She also noted the EDDA paid for the sign and will pay for the maintenance, therefore anyone wishing to use the sign must get the EDDA's permission. sounds of summer Update P. Hayes stated the concert series is on schedule and that 15,000 flyers will be used as statement stuffers for the Affiliated First National Bank and also an advertisement will appear on the water bills from the City of Englewood. P. Pepper added that the water bills are mailed to a wide range of neighborhoods. P. Hayes explained the specifications for a merchant to sponsor a concert and stated there has been good response with 13 merchants willing to sponsor a concert at this point. P. Hayes noted the merchants are donating prizes well over the $10 minimum. P. Hayes also mentioned the possibility of having a guest radio DJ, Paxton Mills, announce each of our concerts. She stated P. Mills would know by April 22 whether or not he could commit to our request, and if not, he would recommend a colleague for the job. Advertising Downtown Englewood P. Hayes referred to the marketing plan for 1991 when mentioning an advertising campaign which would highlight different businesses in downtown. The campaign would consist of a series of ads with different categories of merchants listed in different ads. P. H'.ayes said the campaign would be image advertising. P. Hayes noted she has already begun working on this project and would like these ads to begin in May and run through the end of the year; ads would appear on a monthly basis in both The Denver Post and the Rocky Mountain News. P. Hayes also noted a new slogan is being produced which will last 2-3 years. She has already met with The Denver Post and Rocky Mountain News to acquire information for RECORD OF PROCEEDINGS 100 Leaves FORM ~o C. F. HOE CKEL e. B. a L. co. MINUTES April 10, 1991 Page Four advertising, sizes of ads, and ideas on ads that work. P . Hayes stated she gave this information update to the Executive Board in their meeting last week and, after a lengthy discussion, the Executive Board decided to discuss two issues of concern at the regular board meeting. P. Hayes stated she understood this advertising project to have already been decided, but since there were still concerns, asked that further discussion ensue. One area of concern was how stated she had consulted business and all agreed advertising. to measure image advertising. P. Hayes with four people in the advertising there is no way to measure image Another area of concern was not the idea of image advertising, but rather the format used in this type of advertising. w. Tomooka stated his concerns on this matter and feels the ads should be focused on a unique business, along with a list of similar businesses in the area that would draw people to Englewood rather than doing a generic grouping of similar merchants in the area. W. Tomooka feels we need a reason for people to want to come to Englewood. P. Hayes asked how does the EDDA pick and choose which merchant to focus on in a particular ad? Discussion ensued. P. Hayes stated she needed to know if the Board wanted image advertising before going any further. P. Hayes .also noted Mindy Wallis, Cinderella City's marketing director gave her an article on "bread crumb" advertising and felt the information was helpful in regards to what the EDDA is trying to accomplish. More discussion ensued on how to pick a particular business to highlight in an ad. There was also more discussion on how to measure advertising. G. Birdsall mentioned Cinderella city and inquired as to how the EDDA plans on advertising their merchants. P. Hayes noted she spoke with Mindy Wallis on this matter, and they're deciding what would be best at this point. Chairman Close feels that consistent advertising will be effective and suggested making this image advertising an on-going project while highlighting different merchants in each ad. All agreed a commitment is needed to proceed with image advertising. Discussion ensued regarding which type of medium of advertising was best for the EDDA. K. Steele also noted the importance of adding the EDDA' s activities, such as the festival and concerts, in the advertising. In closing, it was decided to proceed with the image advertising campaign and to use print media. P. Hayes said she would present possible ad layouts at the next Board meeting. Urban Renewal Authority P. Pepper stated there was no report at this time. • FOR M SIi C. F'. HO ECKEL B. 8 . a L. CO. MINUTES April 10, 1991 Page Five Other • RECORD OF PROCEEDINGS 100 Leaves P. Hayes asked P. Pepper for a status report on the Economic Coalition. P. Pepper passed around an Economic Development Strategies Status Report and stated one would be done every three months. P. Pepper also noted several task forces were formed. P. Pepper briefly listed the different committees and gave an update on what was happening in the different areas of the Coalition. P. Pepper also mentioned if there was any interest in volunteering for a committee, please call her. Chairman Close thanked P. Pepper for her report. As there was no further business, Chairman Close adjourned the meeting at 1:36 p.m.