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Home My WebLink About1992-09-23 EDDA MINUTESENGLEWOOD DOWNTOWN DEVELOPMENT AUTHORI~Y 3333 S. Bannock -Englewood, Colorado 80110 Members Present: Members Absent: Staff Present: Visitors/Guests: MINUTES OF SPECIAL MEETING September 23. 1992 Birdsall, Close, Collins, Green, Kaufman, Oxman, Pendleton, Shepherd Hathaway, Myhre, Watts Celva Chuck Reid, Assistant City Manager, City of Englewood A special meeting of the Englewood Downtown Development Authority Board of Directors was called to order by Chairman Close 8:00 a.m. This special meeting and related study session was held to evaluate prior years work programs and activities and develop policy for the coming year. Resolution 92-02: RESOLUTION 92-02 By action of the Board of Directors of the Englewood Downtown Development Authority this 23 day of September, 1992, it is hereby RESOLVED to appropriate Fifty Thousand Dollars ($50,000.00) as contribution by the Englewood Downtown Development Authority to initial funding of the Englewood Small Business Development Corporation. Motion for passage of Resolution 92-02 carried by voice vote. EDDA Mission Statement: The following was proposed for adoption as the EDDA Mission Statement: Create and promote an environment in which existing businesses can thrive and new businesses can grow. Motion for adoption of this new mission statement was carried by voice vote. MINUTES OF SPECIAL MEETING September 23, 1992 Page Two Programs and Activities: It was decided to balance imaging and physical improvement programs in the district, and continue to with versions of the Sounds of Summer Concerts, Fishing Derby, Festival, etc., for 1993. It was also suggested that additional funding be sought beyond the EDDA budget for these programs. As there was no further business, the meeting was adjourned at 12:00 p.m. EDDA STUDY SESSION WEDNESDAY, SEPTEMBER 23, 1992 DISCUSSION OUTLINE I. EDDA created 1978 A. Initial mission/focus -Physical Improvements 1. Correct deteriorating conditions 2. Image enhancement through physical improvements, including trees, lighting and public parking 3. Coordination with City and EURA B. Focus duration -1978-1987 II. Focus change 1987 A. Completion of physical improvements dictate new directions B. Concentration of efforts toward area "imaging" 1. Events, promotion and advertising used to draw attention to area a. SOS concerts to draw focus to newly-developed Little Dry Creek Plaza b. Street festivals/fairs to create community image 2. Due to transience of metro community, a continued effort to present "image" is required C. Lack of emphasis on physical improvements D. Lack of long term goals or focus for image campaign III. S.W.O.T. Analysis of EDDA area (Strengths, Weaknesses, Opportunities and Threats) A. Strengths 1. Destination locations 2. Access 3. Location EDDA STUDY SESSION September 13, 1992 Page Two a. Broadway, Santa Fe, Highway 285 b. Highway 285 prime east/west traffic corridor in south/central metroplex 4. Centralized specialty shops 5. Visibility -exposure 6. Abundant free parking 7. Safe 8. Small business industrial area 9. Concentration of area/businesses 10. Diversity a. Retail and service b. Technical and medical 11. Cinderella City 12. Strong sense of community 13. Trees and mature landscaping 14. Parks and recreation 15. Existing physical improvements B. Weaknesses 1. Appearance of individual businesses, both externally and internally 2. Lack of appeal to current market 3. Failure to define and address market vs. target market 4. Erosion of retail base 5. Poor morale due to both surroundings and economy 6. City bureaucracy 7. Broadway trees that interfere with visibility of signage EDDA STUDY SESSION September 13, 1992 Page Three 8. Traffic congestion 9. Speed of traffic 10. Deterioration of Cinderella City Mall 11. Public perception of area a. Low income b. Second class/has been area c. Aging community 12. Housing -residential a. Lower income b. Demographics 13. Store mixture a. Lacks pedestrian appeal b. Lacks market appeal 14. Zan ing 15. EDDA district boundaries 16. Failure to remain current with a changing market 17. City's press relations C. Opportunities 1. Recruitment of tenants a. Improve tenant mixture b. Target market needs 2. Appearance/environment 3. Project Build -improved housing stock 4. Coordination with City and Chamber of Commerce 5. Manufacturing EDDA STUDY SESSION September 13, 1992 Page Four 6. Trolley Square 7. Cinderella City 8. Highway 285 and Santa Fe a. Rapid transit corridors b. Take advantage of high vehicle count 9. Under-utilized assets 10. Leveraging of funds D. Threats 1. Economics 2. Tax revenues 3. Smart competition 4. Mall ownership 5. Absentee ownership 6. Apathy 7. "Changing of Guard" 8. Image perception 9. Dissolution of EDDA IV. 1992 -Current EDDA Directions A. Board roles examined and defined 1. Provide vision and direction for district 2. Create and promote image 3. "Think tank" 4. Receptor 5. Innovator 6. Convnunicator EDDA STUDY SESSION September 13, 1992 Page Five 7. Facilitator 8. Advocate 9. Cheerleader 10. Consensual decisions and actions B. Items defined as not EDDA roles I. Subsidizer 2. Naysayer 3. Activities director 4. Apathetic C. EDDA policy directions defined 1. Re-emphasis on physical improvements 2. A focused campaign of image enhancement 3. The fostering of a cooperative environment V. "Mission Statement" A. Existing mission statement examined 1. Reiteration of state ODA legislation 2. Found as inadequate B. New statement reads: "The purpose of the Englewood Downtown Development Authority is to create an environment in which existing business can thrive and new business can grow." VI. Program for 1993 A. Previous image programs examined 1. Best of West a. Regional event as opposed to community event EDDA STUDY SESSION September 13, 1992 Page Six b. More media coverage and participation than Tulleries c. Positive imaging/profiling d. Parking was a problem e. Negative effects on adjacent businesses f. Not as successful for M.S. g. Cost too high 2. Fishing Derby a. Large local draw b. Good local merchant participation c. Local image piece d. "Nice conununity event" 3. Sounds of Summer Concerts a. Market draw questioned --metro vs. local b. Diverse appeal c. Credit for series seems to be directed toward City d. Enhances image in and of local community e. Cinderella City location a positive alternative B. Other programs 1. Signage program a. Majority positive comments b. Hard to see/easy to see c. Contributes to "sense of place" d. Broadway only negative 2. Holiday lighting a. Strong asset EDDA STUDY SESSION September 13, 1992 Page Seven b. Unique c. Sense of community d. Negative -store hours vs. lighting hours e. Window decor program a possibility f. Can be built to an attraction C. New programs 1. Facade/signage revitalization a. Public funds for private improvements questioned b. Need for strong program criteria exists c. Possibility of rent increases due to property improvements needs to be addressed d. Commitment needs to be obtained from both tenant and property owner e. Great potential for positive impact 2. Small Business Development Corporation a. Positive program b. Needs marketing VII. Conclusions A. New mission statement drafted (see V.B.) B. Policy direction defined (see IV.C.l., 2., and 3.) C. 1993 programs approved 1. Fishing Derby 2. Sounds of Summer Concerts a. Seek additional funding b . Examine for positive changes , ' EDDA STUDY SESSION September 13, 1992 Page Eight 3. Christmas lighting a. Seek a theme that can be built upon b. Extend to larger area 4. Street fair/festival a. Seek unique b. Limit funding to $25,000 5. Signage program a. Continue existing program b . Extend as feasible 6. Support Englewood Small Business Development Corp. 7. Facade program a. Develop program criteria b. Seek funding